SALES MANAGER
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New
Job summary
Develop and implement sales strategies to support market entry and business growth.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
5 years
Job descriptions & requirements
JOB TITLE: SALES MANAGER
NATURE OF JOB: FULL TIME
INDUSTRY; FMCG – HOUSEHOLD & CONSUMER GOODS DISTRIBUTION
SALARY: KSHS.60,000-80,000
JOB LOCATION: NAIROBI
DUTIES AND RESPONSIBILITIES
Sales Strategy & Market Development
- Develop and implement sales strategies to support market entry and business growth.
- Identify new market opportunities and expand distribution channels.
- Drive revenue growth through effective sales planning and execution.
Modern Trade & General Trade Management
- Lead product listing processes in major supermarkets and retail chains.
- Build and maintain strong relationships with buyers, distributors, and retail partners.
- Negotiate trade terms, pricing, shelf space, and promotional activities.
Distribution & Channel Expansion
- Drive product distribution to ensure availability across target outlets.
- Monitor stock levels and ensure timely replenishment.
- Work closely with distributors and sales representatives to achieve coverage targets.
In-Store Execution & Visibility
- Ensure strong product visibility, merchandising, and planogram compliance.
- Coordinate in-store promotions and activation campaigns.
- Monitor competitor activity and market trends.
Team Leadership & Reporting
- Supervise and guide the sales team to achieve set targets.
- Track sales performance and prepare regular reports.
- Provide forecasts and market intelligence insights to management.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Bachelor’s degree in Business, Marketing, or related field.
- Minimum 5 years’ experience in sales of household or FMCG products.
- Proven experience in Modern Trade and General Trade channels.
- Strong negotiation and relationship management skills.
- Demonstrated ability to drive distribution and revenue growth.
- Excellent leadership, communication, and analytical skills.
HOW TO APPLY
- If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
- Interviews will be carried out on a rolling basis until the position is filled.
- Only the shortlisted candidates will be contacted.
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