SALES & MARKETING EXECUTIVES

JOB TITLE: SALES & MARKETING EXECUTIVES

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS.35,000

JOB LOCATION: ELDORET & RUIRU

DUTIES AND RESPONSIBILITIES

Sales & Revenue Generation

• Actively sell company products within the assigned territory to meet and exceed set sales targets
• Identify new customers, distributors, wholesalers, and retail outlets to grow market coverage
• Follow up on leads and convert prospects into active customers
• Negotiate prices, discounts, and terms within approved company guidelines
• Ensure timely order placement and coordinate deliveries with operations teams

Market Development & Brand Visibility

• Conduct regular field visits to ensure product availability and visibility in outlets
• Implement merchandising standards including shelf arrangement, branding, and promotions
• Support execution of marketing campaigns, activations, roadshows, and product launches
• Monitor competitor activities, pricing, promotions, and market trends and provide feedback to management

Customer Relationship Management

• Build and maintain strong relationships with existing customers to ensure repeat business
• Handle customer inquiries, complaints, and product issues professionally and promptly
• Educate customers on product features, benefits, and usage
• Maintain an updated customer database and sales pipeline

Reporting & Administration

• Prepare and submit daily, weekly, and monthly sales performance reports
• Track sales activities, customer visits, and orders accurately
• Maintain proper documentation for sales transactions and customer agreements
• Provide accurate sales forecasts to support planning and stock management

Collections & Compliance

• Follow up on payments and ensure collections are done within agreed credit terms
• Minimize bad debts by monitoring customer credit limits and payment behavior
• Ensure all sales activities comply with company policies and ethical standards

Teamwork & Continuous Improvement

• Work closely with marketing, logistics, and finance teams to achieve business goals
• Participate in sales meetings, training sessions, and performance reviews
• Continuously improve product knowledge, selling skills, and market understanding
• Provide suggestions for improving sales processes and customer engagement

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma in Sales & Marketing or a related field
• 2–3 years of relevant sales experience in a fast-paced environment
• Experience in FMCG sales will be a strong added advantage
• Strong communication and interpersonal skills
• Proven selling, negotiation, and persuasion abilities
• Target-driven with a results-oriented mindset
• Ability to build and maintain strong customer relationships
• Excellent planning, time management, and organizational skills