Sales & Marketing Head – Edible Oils & Fats

Key Responsibilities

1. Commercial & Category Leadership

• Define and implement the commercial strategy for the Oils & Fats category, aligned to profitability and growth goals.
• Own category P&L, driving performance across pricing, mix, margin, and volume.
• Lead business planning and forecast alignment with Production, Supply Chain, and Finance.
• Balance market defense (core brands) with innovation-led growth (value-added and premium subcategories).

2. Sales & Route-to-Market Excellence

• Lead national sales teams and regional heads to achieve revenue and distribution targets.
• Optimize route-to-market models to strengthen coverage, availability, and cost efficiency.
• Reinforce sales execution discipline through KPIs, dashboards, and structured reviews.
• Build distributor partnerships with focus on profitability, performance, and loyalty.

3. Marketing & Brand Development

• Manage portfolio strategy for leading brands such as Kimbo, Elianto, and Gold Band, ensuring relevance across consumer segments.
• Drive integrated marketing and communication plans to reinforce category leadership.
• Partner with R&D and DRT to identify new growth opportunities (healthier oils, value packs, regional formats).
• Strengthen consumer trust and brand differentiation through consistent storytelling and innovation.

4. Trade Marketing & Channel Development

• Oversee trade marketing programs, ensuring brand visibility and price-pack relevance.
• Build channel activation strategies that optimize ROI and strengthen share of shelf.
• Partner with Finance and Sales Ops to measure trade spend efficiency and profitability.

5. Digital & Data Enablement

• Champion adoption of BI tools, CRM systems, and digital dashboards to enhance decision-making.
• Use data analytics to guide pricing, promotions, and customer segmentation.
• Promote e-commerce and digital trade initiatives for select product lines.

6. Leadership & Capability Building

• Lead, coach, and develop a large commercial team with clear performance standards.
• Build a culture of accountability, discipline, and customer obsession.
• Strengthen cross-functional collaboration with Supply Chain, Finance, and Transformation Office.

Ideal Candidate Profile

Education:

• Bachelor’s degree in Business, Marketing, or related field.
• MBA or advanced qualification preferred.

Experience:

• 12–15 years in FMCG commercial leadership, including at least 5 years managing a major category P&L.
• Proven track record in edible oils, fats, or related consumer staples.
• Strong background in both General Trade and Modern Trade execution.
• Experience integrating marketing, trade, and sales for category profitability.
• Demonstrated success leading large, diverse commercial teams.

Competencies:

• Strategic thinker with operational discipline.
• Strong analytical and financial acumen.
• Excellent stakeholder and distributor management.
• Data-driven, digitally literate, and results-oriented.
• Collaborative leader with high integrity and execution focus.

What Success Looks Like

✅ Sustainable growth in category revenue, market share, and profitability.
✅ Strengthened brand equity and leadership across consumer segments.
✅ Efficient route-to-market model with disciplined execution.
✅ Well-managed trade investments delivering strong ROI.
✅ Empowered, high-performing CRT team.

Cultural Fit 

You lead with integrity, speed, and discipline.
You think commercially and act entrepreneurially.
You thrive in fast-paced environments and lead through collaboration.
You focus on impact  building value for customers, teams, and the business.