Sales & Marketing Manager

The Sales and Marketing Manager will be responsible for developing and executing sales and marketing strategies to drive business growth and achieve institutional targets. This role involves leading a sales team, increasing brand visibility, and managing client relationships within the community to grow the microfinance’s loan portfolio.

Key Responsibilities:

Sales and business development

• Develop and implement strategic sales plans to meet and exceed business growth targets.
• Lead, coach, and mentor the sales team to ensure high performance and achievement of targets.
• Drive customer acquisition through field visits, referrals, community partnerships, and other outreach initiatives.
• Ensure the sales team is equipped with the necessary product knowledge and selling skills.
• Identify new market segments and business opportunities to expand the institution’s client base.

Marketing and brand management

• Develop and implement marketing strategies and campaigns to build brand awareness and equity.
• Conduct market research and competitor analysis to identify industry trends, customer needs, and pricing strategies.
• Manage the institution’s marketing channels, including social media, local activations, and events.
• Monitor and analyze campaign performance and market data to inform future marketing decisions.

Customer relationship management

• Ensure a high level of customer satisfaction and experience by overseeing all client interactions.
• Develop and implement strategies for customer retention and relationship management.
• Manage customer feedback, inquiries, and complaints in a professional and timely manner.

Performance and reporting

• Monitor the sales pipeline and team performance, taking necessary action to hit sales and profit goals.
• Prepare regular reports on sales performance, market activities, and client acquisition for management review.
• Manage the marketing and sales budgets effectively.

Product development and promotion

• Provide market and customer feedback to the business development team to inform the creation of new products and services.
• Effectively promote and communicate new products to both the sales team and the target market.

Required Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3–5 years of proven experience in sales and marketing within the microfinance or credit industry.
• Valid and active Certificate of Good Conduct (mandatory)
• Demonstrated experience leading and motivating a sales team.
• Strong understanding of microfinance products, credit risk, and financial regulations.
• Proven track record of meeting or exceeding sales and revenue targets.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and organizational skills.
• Proficiency with Microsoft Office and customer relationship management (CRM) systems.
• High level of integrity and a results-driven mindset.

How to Apply

If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Sales & Marketing Manager) to vacancies@corporatestaffing.co.ke before 9th Feb 2026