SALES REPRESENTATIVE GENERAL TRADE

JOB TITLE SALES REPRESENTATIVE GENERAL TRADE

NATURE OF JOB FULL TIME

SALARY KSHS.30,000-35,000 PLUS COMMISSIONS

JOB LOCATION COASTAL REGION

DUTIES AND RESPONSIBILITIES

Territory Management & Sales Execution

·       Execute daily sales routines to meet and exceed monthly, quarterly, and annual sales volume targets within the assigned Coastal Region territory.

·       Develop and strictly adhere to daily/weekly route plans to ensure maximum coverage and optimal service frequency to all General Trade outlets.

·       Actively pitch products, negotiate orders, and ensure prompt delivery and fulfillment to prevent stock-outs at the retail level.

Market Penetration & Channel Growth

·       Identify and recruit new General Trade customers (kiosks, mini-marts, wholesalers) to expand market penetration and increase the active customer base.

·       Ensure prime placement of products in stores. Deploy point-of-sale materials (POSM) and execute promotional activities to drive consumer off-take.

·       Successfully introduce and drive the adoption of New Product Developments (NPDs) into the market.

Relationship Management & Negotiation

·       Build, maintain, and nurture strong, long-term relationships with key stakeholders in the GT channel, acting as the primary point of contact.

·       Leverage strong negotiation skills to secure optimal shelf space, resolve customer disputes, and manage credit terms (if applicable) in line with company policy.

 Market Intelligence & Reporting

·       Monitor competitor activities, pricing strategies, and market trends, providing actionable intelligence to the sales management team.

·       Maintain accurate records of sales activities, customer feedback, and inventory levels. Submit timely daily and weekly sales reports as required by management.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Diploma/Degree in Sales, Marketing, Business Administration, or a closely related field.

·       Minimum of two (2) years of proven, hands-on sales experience specifically within the Fast-Moving Consumer Goods (FMCG) sector.

·       Demonstrated success operating within General Trade (GT) channels (distributors, wholesalers, and traditional retail).

·       Familiarity with the Coastal Region terrain, business environment, and local market dynamics is highly preferred.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.