SALES SUPERVISOR

JOB TITLE: SALES SUPERVISOR

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS.40,000 -45,000

JOB LOCATION: DANDORA

DUTIES AND RESPONSIBILITIES

Sales & Marketing Strategy Execution

• Develop and execute territory-level sales and marketing plans aligned with company objectives.
• Translate company strategy into actionable daily, weekly, and monthly sales activities.
• Ensure promotional activities are properly executed in the market.

Sales Target Planning & Achievement

• Set realistic sales targets by route, outlet, and sales representative.
• Monitor daily sales volumes and coverage to ensure targets are met or exceeded.
• Take corrective action where performance gaps exist.

Sales Team Supervision & Monitoring

• Conduct regular field visits to monitor salesmen performance.
• Ensure strict adherence to route plans, call frequencies, and coverage requirements.
• Track attendance, productivity, and discipline of the sales team.

Coaching, Motivation & Leadership

• Train salesmen on selling skills, product knowledge, and customer handling.
• Conduct on-the-job coaching during route rides.
• Motivate the team through performance feedback, recognition, and goal setting.
• Build a high-performance, disciplined sales culture.

Route & Distribution Management

• Monitor route efficiency and productivity.
• Accompany delivery trucks to evaluate route execution, customer interaction, and stock handling.
• Ensure optimal utilization of distribution vehicles and sales assets.

Order Management & Stock Availability

• Assign and approve order placements and requisitions.
• Ensure accurate forecasting and ordering to prevent stock-outs or overstocking.
• Guarantee availability of all SKUs across assigned trade outlets.

Sales Performance Analysis & Reporting

• Analyze daily, weekly, and monthly sales reports.
• Review sales performance by route, customer segment, and product line.
• Identify trends, risks, and growth opportunities and recommend actions.

Key Account Management

• Manage and grow relationships with key customers and strategic accounts.
• Negotiate terms, promotions, and product placement with major customers.
• Ensure service excellence and long-term customer retention.

New Product & Brand Development

• Drive market penetration of new and innovative brands.
• Educate sales teams and customers on new product offerings.
• Monitor acceptance, distribution, and performance of new products.

Customer Relationship & Complaint Handling

• Handle escalated customer complaints professionally and promptly.
• Ensure issues are resolved to maintain customer satisfaction and brand reputation.
• Use feedback to improve service delivery and sales processes.

Systems & Process Compliance

• Ensure accurate use of ERP systems (e.g. PASTEL, DMS).
• Maintain proper sales documentation and reporting discipline.
• Enforce company policies, procedures, and ethical standards.

Cross-Functional Coordination

• Work closely with the Depot Manager, logistics, finance, and marketing teams.
• Support smooth operations between sales, delivery, and warehouse teams.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Business Administration or a related field
• Minimum of 3 years’ experience in sales
• Proven experience in an FMCG environment, preferably within the beverage industry
• Experience managing distribution vehicles
• Hands-on experience with ERP systems (e.g. PASTEL, DMS, or similar)
• Strong computer skills (MS Word, Excel, PowerPoint, Windows)
• Strong people management and leadership skills
• Self-driven with excellent motivation and initiative

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.