Sales Team Trainer

Sales Strategy Enablement

• Partner with sales leadership to refine and operationalise sales strategy for the organization.
• Break down high-level sales strategy into clear playbooks, priorities, and execution standards for sales teams.
• Identify execution risks and strategic misalignment early and recommend corrective actions.

Sales Capability & Coaching

• Design and deliver structured sales coaching interventions that improve real-world performance, not just knowledge.
• Conduct regular one-on-one and team coaching sessions focused on skills, behaviours, and execution gaps.
• Observe sales activity (calls, meetings, pipelines) and provide practical, corrective coaching.

Performance Diagnosis & Improvement

• Analyse sales performance data to identify root causes of underperformance (skills, process, mindset, discipline).
• Translate insights into targeted coaching and training actions.
  Sales Execution Support
• Reinforce consistent use of the sales process, tools, and cadence across teams.
• Support team leaders to coach their teams more effectively rather than manage through pressure.
• Ensure sales campaigns and promotions are executed with discipline and follow-through.
  Stakeholder Collaboration
• Work closely with Sales Leadership and Marketing to align training with current commercial priorities.
• Reduce ramp-up time for new sales hires through structured onboarding and coaching.
  Provide clear, insight-driven feedback to leadership on capability gaps and improvement progress.
  Required Experience & Profile
• We are specifically looking for someone who has:
• Proven experience translating sales strategy into frontline execution
• Strong background in sales coaching, sales enablement, or sales excellence
• Experience working with large sales teams (30+ people) 
• Ability to diagnose performance issues beyond effort or activity levels
  This Role Will NOT Suit You If You:
• Prefer selling personally rather than enabling others
• Believe strategy stops at PowerPoint
• Are uncomfortable being measured by team outcomes rather than personal wins
• Rely on motivation instead of systems, discipline, and execution
• Strong commercial acumen and comfort working with performance data