Search Engine Optimization Manager

Company Description

Betika is a leading pan-African online gaming platform operating in Kenya, DRC, Ethiopia, Ghana, Malawi, Mozambique, Tanzania, Uganda, and Zambia. We offer diverse entertainment options, including Sportsbook, Casino, and Virtual games, accessible via Android, iOS apps, website, SMS, or USSD. Our mission is to provide delightful, responsible gaming experiences through cutting-edge technology and innovative products, while positively impacting the communities we serve. Guided by the values of Accountability, Trustworthiness, Innovation, and Undugu, we are committed to excellence and social responsibility. Join Betika to be part of a team that blends innovation with purpose and community impact.

Role Description

We are seeking a dedicated and results-driven Search Engine Optimization (SEO) Manager for a full-time, on-site position located in Nairobi County, Kenya. The SEO Manager will be responsible for leading and executing SEO strategies, conducting in-depth SEO audits, performing keyword research, and implementing link-building initiatives. They will work closely with internal teams to analyze web metrics, refine marketing strategies, and optimize website performance to improve search rankings and traffic.

Qualifications

• Proficiency in conducting SEO Audits and identifying opportunities to enhance website performance
• Expertise in Keyword Research and creating strategies to target high-value search terms
• Experience in Link Building to strengthen domain authority and credibility
• Strong skills in Web Analytics tools such as Google Analytics to track performance
• Solid foundation in Marketing principles with a focus on digital marketing strategies
• Proven ability to stay updated with evolving SEO trends and search engine algorithms
• Excellent analytical, problem-solving, and organizational skills
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field is preferred
• Experience in the gaming, tech, or entertainment industry is a plus

How to share your information:  https://www.brightermonday.co.ke/listings/seo-manager-q2pn4n

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