Seed Sales Coordinator

Department: Seed Sales Coordinator-Seed

Reports to: Head of Agricultural Development & Out grower Services

Location: Nakuru (NKR)

Employment: Full-time

Purpose of the Role

To support the commercial growth of the seed portfolio through market research, sales coordination and effective seed administration.

The position helps connect Trials, Stage 4 (Pre-Commercial) and Commercial Seed by gathering market intelligence, identifying customer and sales opportunities, and maintaining accurate commercial records.

This is a hands-on support role working with Crop Innovation, Trials, Agronomy and Commercial teams.

1. Seed Market Research & Analysis

• Research seed market trends, competitor varieties, pricing and customer demand across priority crops.

• Identify potential opportunities for varieties emerging from Trials and Stage 4.

• Maintain simple market intelligence reports covering competitor activity, pricing and market potential.

• Collect grower and customer feedback to support variety positioning and commercialization decisions.

• Support basic market size, sales forecasting and opportunity assessments.

2. Seed Sales & Customer Coordination

• Support seed sales to existing and prospective customers, including shareholder farms and out growers.

• Maintain customer databases, sales enquiries, leads and follow-up records.

• Prepare quotations, sales documentation and customer communications.

• Coordinate orders, seed availability, deliveries and sales follow-up with relevant teams.

• Assist with field days, demonstrations and promotional activities.

• Track sales performance against agreed targets and highlight opportunities.

3. Trials → pre-commercial → Commercial Pipeline Support

• Maintain an overview of varieties progressing through Trials, Stage 4 and Commercial Seed.

• Coordinate information on variety performance, availability and market demand across teams.

• Support early customer engagement and demand assessments for promising varieties.

• Maintain variety profiles combining agronomic performance, market feedback and commercial potential.

• Provide information to management for variety launch planning and prioritization.

4. Seed Administration & Financial Coordination

• Maintain accurate seed production, stock, sales and customer records.

• Prepare and administer grower, production and distribution contracts using approved templates.

• Track breeder licensing agreements, royalty obligations and supporting sales records.

• Serve as the primary point of contact and strategic liaison between the company and KEPHIS to guarantee seamless regulatory compliance across all seed production stages.

• Scheduling and facilitating field inspections, overseeing seed lot sampling, and managing the submission of samples for laboratory testing. 

• Maintaining an up-to-date mastery of Kenyan seed laws to ensure all documentation, variety registration processes, and certification labeling are executed accurately and without delay, directly safeguarding the company’s market readiness and regulatory standing.

• Assist Finance with invoices, reconciliations, royalty calculations and basic budget tracking.

• Maintain import/export documents, permits and shipment records with relevant teams.

• Keep records organized and available for audits and regulatory compliance.

5. Reporting & Cross-Department Coordination

• Prepare monthly summaries of sales, customer enquiries, market opportunities and seed stock.

• Maintain commercial trackers and support seasonal seed demand forecasts.

• Coordinate information between Trials, Stage 4, Agronomy, Commercial, Finance and Procurement.

• Highlight commercial bottlenecks, customer needs and follow-up actions to management.

Qualifications & Experience

• Diploma or Bachelor’s degree in Agribusiness, Agriculture, Business Administration, Marketing or related field.

• Approximately 4 years in agricultural sales support, commercial administration, market research or similar.

• Good Excel skills, including basic analysis, reporting and data management.

• Strong organization, communication and customer follow-through; agricultural seed knowledge advantageous.

• Able to work independently on assigned tasks under management direction.

Core Competencies

Commercial curiosity; attention to detail; practical numerical and analytical skills; customer-focused communication; cross-team coordination; initiative and reliability.

Key Performance Indicators

• Accurate and timely sales, stock and administrative records.

• Monthly market intelligence and competitor pricing updates.

• Timely quotations, contracts and royalty records.

• Effective tracking and follow-up of customer enquiries and sales opportunities.

• Updated variety pipeline with customer interest and market potential.

• Consistent monthly reporting and coordination across departments.