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Senior Executive – ATL (Kilifi, Kikambala)

Pwani Oil Products

Marketing & Communications

Retail, Fashion & FMCG KES Confidential
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New
3 weeks ago

Job Summary

The Senior Executive - ATL will play a pivotal role in managing and enhancing the organization's media presence across various platforms including radio, television, and print. This position requires a strategic thinker with: 1. Strong media relations 2. Deep understanding of communication strategies to effectively convey the organization's message to the public and key stakeholders. 3. Ability to schedule and optimize media for results

  • Minimum Qualification : Bachelors
  • Experience Level : Mid level
  • Experience Length : 5 years

Job Description/Requirements

ATL:

    • Develop and implement comprehensive media strategies to promote the organization's initiatives and objectives.

    • Cultivate and maintain strong relationships with media contacts including journalists, editors, and producers.

    • Pitch and secure media coverage for organizational events, announcements, and campaigns.

    • Monitor media coverage and analyze results to measure effectiveness and identify opportunities for improvement.

    • Manage media compliance and ensure adherence to regulatory requirements.

    • Coordinate media scheduling and placements to maximize visibility and reach.

    • Prepare press releases, media kits, and other materials to support media outreach efforts.

    • Serve as the primary spokesperson for the organization and handle media inquiries and interviews.

    • Provide media training and support to internal stakeholders including executives and subject matter experts.

    • Stay abreast of industry trends and developments to inform media strategies and tactics.

    • Understanding of digital marketing


Internal Interaction

    • Brand Managers

    • Sales Team

    • New Product Development

    • Customer service

    • Commercial control 

    • Human Resources

    • Finance


External Interactions

    • Customers/distributors

    • Media Partners

    • Creative agencies

    • Any other vendors as required by the business. 


Key Skills

    • Excellent written and verbal communication skills

    • Strong media relations and networking abilities

    • Strong shopper marketing skills

    • Digital Marketing Skills & Ecommerce skills

    • Ability to work effectively under pressure and meet tight deadlines. 

    • Exceptional organizational and project management skills

    • Creative thinking and problem-solving abilities

    • Proficiency in media monitoring and analysis tools

    • Leadership and team management skills


Behavior

    • Initiative and proactivity

    • Effective communication

    • Ethical conduct

    • Collaborative

    • Attention to detail.

    • Respect and professionalism


Knowledge 
    • Comprehensive knowledge of media landscape including current trends, key players, and regulatory frameworks.
    • Understanding of audience demographics and behavior across various media channels.
    • Familiarity with media compliance regulations and best practices.
    • Proficiency in media scheduling and tracking software.
    • Knowledge of digital media platforms and social media management.
    • Knowledge of Digital Marketing & Ecommerce

Core competencies
    • Strategic Thinking: Ability to develop and implement media strategies aligned with organizational goals and objectives.
    • Relationship Building: Build and maintain strong relationships with media contacts, stakeholders, and internal teams.
    • Crisis Management: Manage media crises effectively and mitigate reputational risks.
    • Adaptability: Quickly adapt to changing media landscapes and emerging trends.
    • Results Orientation: Drive measurable results through media campaigns and initiatives.


Qualifications
    • Bachelor’s degree in journalism, Communications, Media Studies, or related field, added advantage.
    • Bachelor’s degree in Marketing or business related field.





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