Or your alerts

Senior Marketing Manager

DOT Glasses

Marketing & Communications

Healthcare KSh 105,000 - 150,000
Easy Apply
4 weeks ago

Job Summary

As Marketing Manager, you'll lead global marketing and communication efforts, with a primary focus on Kenya and East Africa. Responsibilities include market intelligence, campaign management, partner coordination, digital marketing, and reporting. The role demands strategic thinking, leadership, and an understanding of consumer behavior.

  • Minimum Qualification : Bachelors
  • Experience Level : Senior level
  • Experience Length : 7 years

Job Description/Requirements

As the Marketing Manager, you will be responsible for all of the global marketing and communication activities for the company. The role will primarily focus on Kenya and East Africa. This will include market intelligence, campaign planning and implementation, coordination and capacity building of partners, stakeholder engagement, digital marketing, drafting internal performance reports and more.

This position requires a strong understanding of strategic marketing, team management and some understanding of consumer psychology or behaviour change principles. We are looking for someone who is a creative thinker, fast mover and hard-working. Someone who will be a leader both within and without the company and represent Dot Glasses on a global stage.


Key Responsibilities:

  • Develop and implement B2B, B2C and B2B2C marketing strategies that build trust, excitement, inspire action, reduce fears, and dispel myths surrounding eye care.

  • Support the development and lead the implementation of educational and awareness-building content across multiple platforms, including printed materials.

  • Conduct market research to understand user feedback, consumer attitudes, and barriers to taking up eye care services.

  •  Track and measure the success of marketing campaigns using key performance indicators (KPIs) using the data to provide  insights and recommendations for future campaigns.

  • Utilising the company’s CRM tools to achieve company objectives.

  • Stay informed about industry developments, competitor activities, and regulatory changes.

  • Collaborate with other departments, such as sales, account management and product development, to align strategies and achieve overall business objectives.

 

This job might be for you, if you:

  • Are innovative and creative thinker with the ability to resonate with your audience.

·       Have an empathetic and consumer-focused approach to marketing.

·       Enjoy working in a challenging and fast paced environment with new problems to solve and opportunities to take.

·       Have strong leadership and collaboration skills, with the ability to work cross-functionally and manage multiple projects at once.

·       Would like to revolutionize an industry and provide eyecare to those left out.

·       Like to travel and meet amazing people!

·       Take the initiative, anticipate needs and can work independently.

·       Are proactive and adaptable.

And, are someone who:

·       Has at least 7 years’ proven relevant experience in B2B and B2C commercial marketing and communications in low-income settings. Health marketing experience is a plus.

·       Proven track record of creating and executing marketing strategies that successfully result in increased sales among low-income consumers.

·       Bachelor’s degree in Marketing, Communications, Psychology, Public Health, or a related field. 

·       Has proven experience as a marketing manager with the ability to lead and be decisive.

·       Is experienced with market intelligence research, analysis and reporting.

·       Experience with consumer psychology and behaviour change is highly desirable

·       Is experienced with stakeholder communications, including government, investors, donors and partners.

·       Is able to research and analyse market trends and report future opportunities/risks.

·       Has perfect written and spoken English and Swahili.

·       Is a very organised self-starter with excellent time management.

·       Is very good with technology (computers, tablets, smartphones, social media).

 


Does this sound like the job for you? Send us your CV and a one-page cover letter. Explain why you want to work for Dot Glasses and what makes you ideal for this role and DOT Glasses.


Important Safety Tips

  • Do not make any payment without confirming with the BrighterMonday Customer Support Team.
  • If you think this advert is not genuine, please report it via the Report Job link below.
Report Job

Share Job Post

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

2 years ago

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

2 years ago

Lorem ipsum dolor (Location) Lorem ipsum KES Confidential

Job Function : Lorem ipsum

2 years ago

Stay Updated

Join our newsletter and get the latest job listings and career insights delivered straight to your inbox.

We care about the protection of your data. Read our privacy policy.

This action will pause all job alerts. Are you sure?

Cancel Proceed
Report Job
Please fill out the form below and let us know more.
Share Job Via Sms

Preview CV