SENIOR MARKETING EXECUTIVE

•  Develop and execute annual, quarterly, and monthly marketing plans aligned with
• Gasfil's commercial objectives.
•  Develop integrated marketing strategies for LPG, Autogas, fuel stations, vehicle
• conversions, LPG reticulation, and other Gasfil products and services.
•  Develop customer acquisition and retention campaigns aimed at increasing sales and
• market share.
•  Design and execute FMCG-style campaigns that drive product awareness, trial,
• conversion, and repeat purchase.
•  Develop campaigns for new station openings, market entries, product launches,
• promotions, and strategic partnerships.
•  Identify emerging market trends and translate them into commercially viable marketing
• initiatives.
•  Work closely with the Commercial, Operations, Finance, Engineering, and Sales teams to
• ensure marketing activities support business objectives. B. Events & Activations
•  Plan, coordinate, and execute Gasfil events, exhibitions, roadshows, trade fairs, customer
• forums, dealer events, and product activations.
•  Develop event concepts, budgets, timelines, supplier requirements, and activation plans.
•  Coordinate all event logistics, including branding, venues, equipment, promotional
• materials, staff, entertainment, and customer engagement.
•  Manage Gasfil's participation in industry conferences and exhibitions.
•  Evaluate events based on attendance, leads generated, conversions, brand exposure, and
• return on investment.
•  Identify opportunities for Gasfil to participate in relevant industry, automotive, transport,
• energy, and consumer events.

•  Take ownership of Gasfil's physical and market-level brand visibility across Kenya.
•  Conduct regular market visits to assess brand presence, competitor activity, customer
• behavior, and campaign execution.
•  Ensure all stations, conversion centers, events, promotional sites, and customer
• touchpoints meet Gasfil's branding standards.
•  Develop visibility initiatives including outdoor advertising, branded merchandise, point
• of-sale materials, roadshows, activations, and trade marketing.
•  Conduct field audits to ensure campaigns are implemented correctly and consistently.
•  Identify gaps in brand visibility and recommend corrective action.
•  Coordinate with suppliers, agencies, printers, media houses, and other marketing partners
• to ensure timely execution.

•  Develop and execute FMCG-style consumer campaigns focused on awareness,
• acquisition, usage, and loyalty.
•  Develop promotional mechanics, customer offers, competitions, activations, sampling
• initiatives, and other consumer engagement campaigns.
•  Manage campaign rollouts across multiple locations.
• Monitor campaign performance and make real-time adjustments based on market
• response.
  
•  Develop customer segmentation and tailor campaigns to different customer groups.
•  Apply FMCG principles to the marketing of LPG and Autogas products.

•  Work with the Marketing & PR team to develop integrated digital campaigns supporting
• offline activations.
• Coordinate social media campaigns, content calendars, promotions, competitions, and
• digital activations.
•  Ensure consistency between digital campaigns and field marketing activities.
• Monitor online engagement, campaign reach, leads, and customer feedback.
• Identify opportunities to leverage digital platforms to increase Autogas and LPG
• customer acquisition.

•  Conduct regular market intelligence and competitor analysis.
•  Monitor competitor pricing, promotions, branding, activations, station developments, and
• customer acquisition strategies.
•  Gather customer insights through field visits, surveys, activations, and direct engagement.
•  Identify new customer segments, market opportunities, and emerging trends.
•  Prepare market intelligence reports and recommend appropriate marketing responses.

•  Manage relationships with advertising agencies, creative agencies, event companies,
• media houses, printers, branding companies, influencers, and other marketing suppliers.
•  Prepare briefs and evaluate proposals from agencies and service providers.
•  Ensure suppliers deliver within agreed timelines, quality standards, and budgets.
•  Negotiate where appropriate to achieve value for money.
•  Maintain a database of approved marketing suppliers and service providers.

•  Develop budgets for marketing campaigns, events, activations, and visibility initiatives.
•  Track marketing expenditure against approved budgets.
  
• Ensure marketing activities deliver measurable commercial value.
• Prepare campaign performance reports covering reach, engagement, leads, conversions,
• sales impact, and ROI.
• Recommend changes to campaigns based on performance data.

• The Senior Marketing Executive will be measured on:
•  Brand visibility and compliance across Gasfil locations.
•  Number and quality of marketing campaigns executed.
•  Campaign reach and customer engagement.
•  Leads generated through campaigns and activations.
•  Customer acquisition and conversion rates.
•  Growth in Autogas conversions attributable to marketing activities.
•  LPG customer acquisition and retention.
•  Event attendance, leads, conversions, and ROI.
  
• FMCG campaign performance and sales uplift.
•  Marketing cost per acquisition.
•  Campaign ROI.
•  Digital engagement and lead generation.
•  Timeliness and quality of campaign execution.
•  Competitor intelligence and market insights generated.
•  Marketing budget adherence.
•  Successful execution of station launches and market-entry campaigns.

•  Bachelor's degree in Marketing, Business Administration, Communications, Public
• Relations, or a related field.
•  Professional qualification in Marketing such as CIM will be an added advantage.
•  Minimum 4–6 years' experience in marketing, brand management, field marketing, trade
• marketing, or a related role.  Demonstrable experience in planning and executing marketing campaigns and events.
•  Experience managing marketing agencies, suppliers, and external partners.
•  Willingness and ability to travel extensively across Kenya.

The ideal candidate should demonstrate:

•  Strong strategic and commercial marketing skills.
•  Excellent campaign planning and execution capabilities.
• Strong field marketing and activation experience.
  
•  Excellent event management skills.
•  Strong understanding of FMCG marketing principles.
•  Strong project management skills.
• Excellent communication and presentation skills.
•  Strong negotiation and stakeholder management skills.
• Ability to manage multiple campaigns simultaneously.
•  Strong analytical and reporting skills.
•  Budget management capability.
•  Creativity and strong problem-solving skills.
•  High energy and willingness to work in the field.
•  Ability to work independently with minimal supervision.
•  Strong understanding of digital and traditional marketing channels.
•  Excellent Microsoft Office skills.
•  Ability to work under pressure and meet tight deadlines.

•  Results-oriented
•  Highly energetic and proactive
•  Commercially minded
•  Creative and innovative
•  Customer-focused
•  A strong team player
•  Adaptable and comfortable with extensive travel
•  Highly organized
•  Detail-oriented
•  Confident when dealing with customers and external stakeholders
•  Comfortable working in a fast-paced and growing organization