Job descriptions & requirements
ABOUT THE COMPANY
We are a team of dedicated professionals from Finance, Accounting, Human Resources, Career Counsellors, Mental Health Consulting and ERP sectors. Headquartered in Kenya, East Africa, with affiliates based in Africa, India, Middle East, North America, we offer an entire spectrum of consultancy services in Human Resources, Placements & Trainings, Career Counselling for Professionals & Students, Corporate & Individual Trainings, Authors & Writers Trainings, Accounting, Financial & Secretarial Services, Corporate Financial Services and ERP Implementation & Training.
JOB SUMMARY
On behalf of our client, a leading healthcare provider, we are seeking an experienced Senior Marketing Manager to provide strategic leadership by elevating the hospital’s brand and drive patient acquisition within the specialized field of oncology. Reporting directly to the CEO/Head of Operations, The role holder will lead a multidisciplinary team of 2–6 people to execute data-driven campaigns spanning digital platforms, physician outreach, and community education. This role requires a sophisticated marketer who can navigate the sensitivities of cancer care including radiation, medical oncology, and palliative care to build trust with patients and referral networks.Qualifications Degree in Marketing, Business, Communications or related field. MBA or postgraduate qualification is an advantage.Minimum 5–7 years marketing experience, at least 2 years in healthcare/hospital or allied medical services (oncology/hospital experience strongly preferred).Proven team management experience (leading a small team).Strong digital marketing skills (Google Ads, Facebook/Instagram, analytics), excellent copywriting and content skills.
RESPONSIBILITIES
Develop and execute an annual marketing & communications plan aligned to the hospital’s strategic goals (brand awareness, patient referrals, physician outreach, screening camps, awareness drives).Lead digital marketing: website content, SEO/SEM, social media, email campaigns, online reputation management and paid campaigns.Plan and deliver community & patient education programmes and outreach (screening, survivor stories, public talks).Build and manage relationships with referral networks (clinicians, private clinics, corporates, insurance partners).Oversee PR, media relations, crisis communications and patient testimony/case studies.Manage marketing budget and external vendors (creative agencies, media houses).Track and report marketing KPIs (referral sources, conversion rates, cost per acquisition, website traffic, campaign ROI).Coach, mentor and line-manage marketing staff; set objectives and conduct performance reviews.Work with clinical leaders to design patient-centered campaigns and to ensure clinical accuracy in communications.
REQUIRED SKILLS
Market research, intelligence, Brand management, Business development, Business strategy, Customer service, Social media marketing, Budgeting, financial planning, Activation campaigns, Digital content development and editing (social media, blogs, etc.), Sales performance tracking and reporting
REQUIRED EDUCATION
Bachelor's degree
Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
