Senior Marketing Operations Specialist

1. Cross-Channel Campaign Coordination

●     Coordinate campaigns across digital, social, content, CRM, radio, television, and referral channels.

●     Maintain the shared marketing calendar, including offers, audiences, timing, deliverables, and owners.

●     Prepare campaign briefs and coordinate delivery with specialists and agencies.

●     Ensure messaging and offers are consistent across all channels.

●     Track implementation, deadlines, dependencies, and risks.

●     Document campaign results and lessons learned.

2. Marketing Analytics and Reporting

●     Consolidate performance data from digital, offline, social, CRM, and app channels.

●     Track registrations, applications, approvals, disbursements, conversions, and acquisition costs.

●     Interpret attribution results and highlight relevant limitations.

●     Identify the channels and campaigns driving customers and disbursed loans.

●     Prepare weekly and monthly reports for the CMO and COO/Director.

●     Recommend corrective actions for underperforming activities.

3. Offline Media and Agency Coordination

●     Prepare briefs for radio, television, production, and other media agencies.

●     Coordinate schedules, placements, materials, and delivery deadlines.

●     Monitor performance by channel, station, placement, and campaign period.

●     Negotiate proposed placements and rates within approved parameters.

●     Compare agency proposals and recommend preferred options.

●     Verify delivery and escalate poor performance or service failures.

4. Local Market and Customer Insights

●     Monitor competitors, customer trends, media usage, and digital lending developments.

●     Review app-store feedback, social media sentiment, and customer comments.

●     Coordinate customer surveys and other approved research activities.

●     Collect customer testimonials and case studies with appropriate consent.

●     Identify recurring customer concerns and communication gaps.

●     Provide regular market and competitor updates to management.

5. Marketing Content Coordination

●     Coordinate banners, videos, radio scripts, social posts, SMS, push notifications, and app content.

●     Prepare clear briefs for content specialists, agencies, and designers.

●     Review materials for consistency, accuracy, local relevance, and brand alignment.

●     Ensure required approvals are completed before publication.

●     Maintain records of approved materials and final campaign content.

●     Coordinate content production with campaign and media timelines.

6. Marketing Compliance and Approvals

●     Coordinate campaign review with Compliance, Legal, Risk, Product, and other stakeholders.

●     Ensure offers, pricing, product conditions, and claims are accurate.

●     Check alignment with Company policies, platform rules, and applicable requirements.

●     Maintain evidence of approvals and final campaign materials.

●     Escalate regulatory, reputational, customer-treatment, or platform-policy risks.

●     Ensure expired or withdrawn offers are removed promptly.

7. MarTech, AdTech and AI Adoption

●     Evaluate tools that improve attribution, reporting, analysis, and campaign delivery.

●     Support use of MMPs, GA4, Firebase, AppFollow, ASO, and approved platforms.

●     Identify practical uses of AI and automation in marketing workflows.

●     Coordinate testing and implementation of approved tools.

●     Document expected benefits, risks, and implementation results.

●     Monitor adoption and impact on efficiency and decision-making.

8. App Store, Ratings and Reputation Support

●     Monitor app-store ratings, reviews, sentiment, and recurring concerns.

●     Support approved review-solicitation activities.

●     Link rating trends with product, campaign, service, and customer data.

●     Coordinate responses with Product, Operations, Customer Service, and Content.

●     Escalate significant negative trends or reputation risks.

●     Track key issues and actions taken.

9. Marketing Operating Rhythm

●     Prepare and maintain the weekly marketing plan.

●     Provide accurate updates for regular marketing and business meetings.

●     Keep shared communication channels updated with campaign status.

●     Track agreed actions, owners, and deadlines.

●     Coordinate inputs from specialists, agencies, Data, Risk, and Product.

●     Escalate delayed decisions, conflicting priorities, and material risks.

Key Performance Indicators

●     Percentage of campaigns launched on schedule

●     Accuracy and timeliness of marketing reports

●     Registration, application, and disbursement performance

●     Customer acquisition cost and campaign efficiency

●     Offline media performance against plan

●     Compliance with campaign approval requirements

●     Quality and usefulness of market insights

●     Reduction in manual reporting and analysis

●     Delivery of approved technology and automation improvements

●     Timely identification of performance and reputation risks