Social Media Executive and Content Creator

Hiring Organization: Automade Limited
Job Title: Social Media Executive and Content Creator
Industry: Automotive
Job Location: Nairobi
Salary: Competitive
Job Summary: The Social Media Manager and Content Creator will be responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, engage with the target audience, drive traffic, and generate leads for our automotive services.
This role requires a creative individual with a strong understanding of social media platforms, content creation, community management, and performance analytics.
Responsibilities:

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• Strategy Development: Develop and execute a comprehensive social media strategy aligned with business goals and target audience, focusing on platforms relevant to the relevant market (e.g., Instagram, TikTok, Facebook, Twitter, YouTube).
  
• Content Creation: Create engaging and high-quality content, including text posts, images, videos (short-form for TikTok/Reels, longer-form for YouTube), stories, and potentially live sessions. This content will showcase services, expertise, customer testimonials, educational tips, and promotions.
  
• Community Management: Actively coordinate with Customer Reps to manage and engage with followers across all social media platforms, responding to comments, messages, and inquiries in a timely and professional manner. Foster a positive and interactive online community.
  
• Platform Management: Oversee the day-to-day management of all social media accounts, ensuring content is scheduled, up-to-date, and consistent with brand guidelines.
  
• Social Listening: Monitor social media conversations and brand mentions to identify trends, opportunities, and potential issues.
  
• Performance Analysis: Track, analyze, and report on social media performance metrics (reach, engagement, website traffic, leads) to evaluate the effectiveness of strategies and identify areas for improvement.
  
• SEO Integration (Social Media Aspect): Utilize relevant keywords and hashtags to optimize social media content for search and discoverability.
  
• Campaign Management: Plan and execute social media campaigns for service launches, promotions, and events.
  
• Staying Updated: Keep abreast of the latest social media trends, tools, and best practices.
  
• Collaboration: Collaborate with other internal teams (e.g., service technicians) to gather information for content and ensure brand consistency.
  
• Budget Management : Manage a budget for social media advertising and tools.
  
• Create Compelling Calls to Action (CTAs): In your social media posts, clearly tell users what you want them to do (e.g., "Read more on our blog)
  
• Track Social Media Traffic in Google Analytics: Ensure Google Analytics is set up to track traffic coming from your social media platforms. Use UTM parameters in your shared links to identify which social media posts and campaigns are driving the most valuable traffic.
  
• Collaborate with Website/SEO Teams: Collaborate with website developer for SEO resource, the Social Media Manager should collaborate with them to ensure alignment on content promotion and keyword strategies.
  

Qualifications:

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• Minimum of 2 years’ experience as a Social Media Manager and Content Creator.
  
• Strong understanding of social media platforms (Instagram, TikTok, Facebook, YouTube, etc.) and their respective best practices.
  
• Excellent content creation skills, including writing, photography, and videography (and basic video editing).
  
• Experience with social media management tools (e.g., Hootsuite, Buffer).
  
• Ability to analyze social media data and generate reports.
  
• Strong communication and interpersonal skills.
  
• Creativity and a keen eye for detail.
  
• Understanding of the automotive local social media trends is a plus.
  

How to Apply
If you are up to the challenge and possess the necessary qualifications and experience, please send your CV only quoting the job title in the email subject (Social Media Executive) to recruit@carkey.co.ke before 26th January 2026
NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying