Social Media Lead

ABOUT THE COMPANY

Plan International is an independent child rights and humanitarian organisation committed to children living a life free of poverty, violence and injustice. We actively unite children, communities and other people who share our mission to make positive lasting changes in children’s and young people’s lives. We support children to gain the skills, knowledge and confidence they need to claim their rights to a fulfilling life, today and in the future. We place a specific focus on girls and women, who are most often left behind. We have been building powerful partnerships for children for more than 75 years, and are now active in more than 70 countries.

JOB SUMMARY

RequirementsEssentialDemonstrated experience managing executive or organisational social media accounts (planning, publishing, performance tracking).Excellent short-form writing and editing skills; ability to translate complex issues into concise, engaging digital messaging.Experience developing or contributing to digital/social strategies and applying analytics to optimise performance.Strong understanding of platforms, audience engagement, and emerging content formats, including video-led storytelling.Experience in fast-paced communications environments requiring rapid turnaround and sound judgement.Proven ability to collaborate across multiple stakeholders in complex or global organisations.Practical experience creating and editing short-form video content using accessible tools.High discretion, judgement, and political awareness supporting senior leadership communications.DesirableExperience in international development, humanitarian, policy, or advocacy environments.Experience supporting C‑suite or senior leadership communications.Familiarity with social media analytics, listening, and scheduling tools.Additional language skills (especially French or Spanish).

RESPONSIBILITIES

CEO digital positioning & innovationDevelop and implement an interim CEO social media positioning strategy (priority platforms, audience focus, balance of written/visual/video content).Recommend innovative and emerging approaches to executive digital engagement (formats, storytelling, platform use).Track performance using agreed analytics tools and share insights to inform optimisation.Improve reach and engagement through testing, experimentation, and emerging practices.Provide periodic summary insights to the Chief of Staff and relevant communications teams to support learning and future service design.CEO digital voice & day‑to‑day managementPlan, draft, and publish CEO social content across agreed platforms.Translate CEO engagements, global events, and organisational priorities into concise, high‑impact messaging.Maintain an executive content calendar aligned to key global moments and priority engagements.Monitor social and news trends to identify timely opportunities for CEO positioning.Maintain a library of reusable short-form messaging assets.Provide ad hoc short-form executive writing support (brief digital messages, short statements, engagement summaries, rapid-turnaround copy). Coordination & alignmentEnsure CEO digital messaging aligns with organisational campaigns, policy positioning, and reputational priorities.Coordinate approved inputs, data points, and stories from regions, countries, and global teams to strengthen messaging.Document processes, tools, editorial approaches, and operational practices supporting CEO digital communications for smooth transition into the future service model

REQUIRED SKILLS

Public Relations, Corporate communications, Social media marketing, Marketing

REQUIRED EDUCATION

Diploma, Associate's degree