Social Media Manager — NovaFleet

NovaFleet is building the operating system for fleet businesses in Africa.

We help fleet owners and mobility companies manage driver payments, compliance, telematics, hiring, vehicle records, and day-to-day operations from one platform.

As we grow, we are looking for a Social Media Manager who can help us build a strong, recognizable brand and turn the work happening inside NovaFleet into compelling content.

The Role

We are looking for someone who understands social media beyond simply posting content.

You will be responsible for growing NovaFleet's presence across platforms such as LinkedIn, Instagram, X, Facebook and TikTok, creating content that educates, tells stories, builds community and generates interest in our products.

You should be comfortable getting close to the business, customers and team to uncover interesting stories rather than waiting to be given content to post.

What You’ll Do

• Own and execute NovaFleet’s social media strategy and content calendar.
• Create engaging written, graphic and short-form video content.
• Manage NovaFleet's presence across LinkedIn, Instagram, X, Facebook and TikTok.
• Identify stories from our customers, product development, team and the wider mobility industry.
• Create content around product launches, customer success stories, company milestones and industry insights.
• Work with the CEO and internal teams to develop founder-led and company content.
• Record, edit and publish short-form videos, interviews and behind-the-scenes content.
• Attend relevant customer visits, company activities and industry events to capture content.
• Engage with followers, customers, drivers and industry communities online.
• Track social media performance and use data to continuously improve content.
• Identify trends and creative opportunities that NovaFleet can participate in without compromising the brand.
• Support campaigns aimed at increasing awareness, leads, product adoption and community growth.

What We’re Looking For

• Strong writing and storytelling skills.
• A strong understanding of LinkedIn, Instagram, TikTok, X and Facebook.
• Ability to create visually engaging content using tools such as Canva, CapCut or similar tools.
• Comfortable shooting and editing short-form video content.
• Good understanding of what makes content perform on different platforms.
• Ability to turn technical or business topics into simple, interesting stories.
• Highly proactive — you should be able to identify content opportunities without waiting for instructions.
• Strong attention to detail and consistency.
• Comfortable working in a fast-moving startup environment.
• Curious about technology, startups, mobility, logistics and African businesses.
• Previous experience managing a technology, startup or B2B brand is an advantage, but we care just as much about creativity, execution ability and evidence that you understand social media.

How Success Will Be Measured

• Success in this role will include:
• Consistent publishing across NovaFleet's key channels.
• Growth in relevant followers and audience reach.
• Increased engagement with NovaFleet content.
• Stronger brand awareness within the mobility and fleet industry.
• Growth in inbound interest, website traffic and leads originating from social media.
• Consistent production of high-quality video and storytelling content.
• Building an active community around NovaFleet.

How to Apply

Send us a cover letter containing:

• Your CV or LinkedIn profile.
• Links to social media accounts, brands or campaigns you have managed.
• Examples of content you have created.
• A short explanation of what you would do differently or improve about NovaFleet's current social media presence.

Bonus: Send us one example of a NovaFleet post you would create if you joined the team tomorrow.

Learn more about NovaFleet at novafleet.ai.