Department: Marketing
Reports To: Head of Marketing
Location: Nairobi (On-site)
Role Overview
Exotic Online Advertizing is seeking a proactive, performance-driven Social Media Representative to manage and grow the company’s social media presence across multiple platforms.
This role focuses on driving qualified traffic to the company blog, stimulating relevant conversations, increasing visibility across digital platforms, and supporting sales efforts through real-time communication and audience engagement. The ideal candidate understands how to position content strategically, engage diverse online audiences, and leverage trends to grow brand awareness and conversions.
Key Responsibilities
1. Blog Traffic & Content Distribution
● Share and strategically distribute company blog articles on Facebook to drive traffic.
● Boost and promote blog content on X (Twitter) to increase visibility and engagement.
● Ensure Blog traffic growth is consistent and measurable month-over-month
2. Social Media Platform Management
● Manage and grow the company’s TikTok, Instagram, and Facebook pages.
● Develop, schedule, and publish engaging content aligned with brand tone and strategy.
● Good understanding of how to execute structured Instagram growth strategy
● Optimize content formats(reels, carousels, stories,collaborations)
3. X (Twitter) Growth & Engagement
● Engage in relevant conversations and trending topics across multiple countries.
● Position the brand within conversations that align with traffic and conversion goals.
● Increase impressions, engagement and click through traffic
4. Reddit Engagement & Community Building
● Engage in meaningful discussions within relevant Reddit communities.
● Drive organic conversations that create awareness and attract targeted audiences.
5. WhatsApp Group Management & Sales Support
● Manage company WhatsApp groups professionally.
● Provide real-time updates and feedback to the Head of Sales.
6. Growth & Performance Tracking
● Track follower growth, engagement metrics, and traffic performance.
● Identify trends and opportunities to increase reach and audience interaction.
● Continuously test and improve content performance.
● Submit structured weekly and monthly performance reports.
Academic & Professional Qualifications
● Bachelor’s Degree in Communications, Marketing, Digital Media, or a related field.
● Proven experience in social media management and digital engagement.
● Strong understanding of blogs, traffic generation strategies, and content distribution.
● Experience engaging audiences across multiple platforms (Facebook, X, Reddit, TikTok, Instagram).
● Ability to analyze engagement trends and adjust strategy accordingly.
Key Competencies
● Strong written communication skills.
● Digital awareness and trend sensitivity.
● Analytical mindset with performance focus.
● Proactive and self-driven.
● Ability to handle multiple platforms simultaneously.
● Professional discretion and alignment with company brand positioning.
What We Are Looking For
We are looking for someone who:
● Understands how social media drives traffic and conversions.
● Can build conversations, not just post content.
● Is comfortable engaging diverse online communities.
● Has the discipline to provide structured updates and reports.
● Is growth-oriented and performance-focused.