Technical Marketing Executive (Specification Sales)

Key Responsibilities

Specification Sales: Conduct technical presentations and "Lunch & Learn" sessions for architectural firms and engineering consultancies to demonstrate the value and performance of our insulation solutions.

Relationship Management: Build and maintain a "specification pipeline" by nurturing long-term relationships with consultants and key influencers in the construction sector.

Technical Advisory: Act as a subject matter expert, assisting architects and engineers with U-value calculations, thermal performance queries, and compliance with building regulations.

Project Tracking: Monitor upcoming construction projects and tenders to identify opportunities for product integration at the early design stage.

Market Intelligence: Provide feedback on competitor activity, pricing trends, and new regulatory requirements within the insulation and energy-efficiency market.

Ideal Candidate Profile

Experience & Skills

Industry Knowledge: Proven experience in the construction or building materials sector (knowledge of roofing or insulation is a significant advantage).

Network: An existing network of contacts among Architects, QS, or Structural Engineers is highly desirable.

Communication: Exceptional presentation skills with the ability to translate technical data into compelling value propositions.

Sales Strategy: Understanding of the "Specification to Installation" cycle (how a product moves from a blueprint to a site purchase).

Education

Degree in Marketing, Civil Engineering, Architecture, or a related field.

Why Join Us?

Opportunity to represent a market-leading product in the growing green-building and energy-efficiency sector.

[Insert details about commission structure, car allowance, or travel perks].

The Specification Funnel (For your reference)

The goal for this new hire is to move your product through this technical journey:

Design Phase: Convincing the Architect to include your brand name in the drawing.

Tender Phase: Ensuring the QS allocates the correct budget for your product.

Execution Phase: Preventing "product substitution" by the contractor once the project starts.

[14:36, 1/22/2026] Patel Essen E-Com Client: Key Performance Indicators (KPIs)

The success of the Technical Marketing Executive will be measured by their ability to maintain high levels of market engagement and secure project inclusions.

1. Activity Metrics (The "Hustle")

Weekly Firm Visits: Conduct a minimum of [Insert Number, e.g., 8–10] face-to-face visits per week with targeted architectural and engineering firms.

Technical Presentations: Deliver at least [Insert Number, e.g., 2] formal "CPD" or "Lunch & Learn" presentations per month to groups of consultants.

Consultant Onboarding: Identify and establish new relationships with at least [Insert Number] new consultancy firms per quarter.

2. Conversion Metrics (The "Results")

Specification Count: Number of projects where our product is officially listed in the "Schedule of Materials" or project blueprints.

Pipeline Value: Total estimated value of projects currently in the "Specified" stage.

Substitution Prevention: Maintaining a high "stick rate" (ensuring contractors do not swap our product for a cheaper alternative after the architect has specified it).

How to Track This in Zoho

Since you are using Zoho Books, you might find it helpful to use Zoho CRM (which integrates perfectly) to track these visits.

Log Calls/Visits: The executive can log every visit directly from their phone via the app.

Project Milestones: You can create custom fields for "Drafting Stage," "Specified," and "Tender Issued."