Technical & Marketing Manager - Animal Nutrition

Role Overview

Reporting to the Company Director, you will lead the marketing professional role within a business specialising in nutritional additives for livestock feed manufacturers. Operating at the intersection of animal nutrition, applied science, and commercial strategy, you will be responsible for translating innovation into market‑ready offerings that support performance, sustainability, and profitability for producers globally. You will ensure the successful positioning, differentiation, and technical credibility of the product portfolio across monogastrics and ruminants species.

Key Responsibilities

Marketing Strategy

• Contribute to the definition and execution of the marketing strategy across Kenya and production systems, including monogastric and ruminant markets.
• To anticipate emerging trends in animal production, evolving customer needs, and scientific developments-consolidating these insights into actionable marketing and technical priorities.
• Conduct competitive and technical intelligence activities across the livestock sector, identifying market gaps, innovation pathways, and strategic risks.
• Advise senior leadership on strategic decisions related to portfolio evolution, market expansion, sustainability trends, and regulatory shifts affecting animal nutrition.
• Ensure strong alignment innovation pipelines and the market requirements, acting as a key interface with product development.
• Oversee the entire brand architecture and product positioning to strengthen market visibility and long‑term competitive advantage.
• Monitor performance metrics for all marketing initiatives, recommending and deploying corrective plans when needed.

Technical Support & Business Development

• Serve as a senior technical authority in animal nutrition, supporting sales and customers on field challenges across poultry, swine and ruminant production.
• Provide expertise on feed formulation, nutrient optimisation, functional ingredients, regulatory compliance, and the practical application of products under varying production conditions.
• Identify and develop technical solutions for customer issues, whether related to performance, feed efficiency, health challenges, or species‑specific requirements.
• Adapt the product offering to local contexts-considering regional feeding systems, raw‑material constraints, aquaculture production environments, and customer objectives.
• Highlight the scientific and technical value of products through high‑impact marketing materials, application guides, technical papers, species‑specific content, and commercial tools.
• Ensure the commercial organisation receives robust technical training on nutrition principles, species biology, product functionality, and formulation strategies.
• Integrate regulatory considerations related to feed safety, environmental impact, and industry standards into product positioning and long‑term planning.

Team Leadership & Management

• Define departmental resource needs and manage budgeting for the marketing function.
• Ensure team capabilities meet both immediate operational demands and the long‑term strategic needs of a growing animal nutrition business.
• Foster a culture of innovation, data‑driven decision‑making, and continuous improvement.

Requirements

• Sector Experience:
  • Proven experience in the animal nutrition industry, ideally covering livestock and/or aquaculture species.
  • Strong understanding of feed formulation, species‑specific requirements, and industry challenges.
• Education:
  • Degree in Nutrition, Animal Science, or a related technical field.
• Additional Competencies:
  • Strong strategic mindset with the ability to translate scientific insights into market‑oriented strategies.
  • Leadership experience.
  • Marketing experience.
  • Excellent communication and analytical skills.