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Job Summary

As the Telesales Leader, you will be responsible for leading a team of telesales representatives to achieve sales targets and contribute to the overall growth and success of the company. You will play a key role in developing and implementing strategies to maximize sales opportunities, enhance customer relationships, and optimize the performance of the telesales team.

  • Minimum Qualification: Bachelors
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Job Title: Telesales Leader
Department: Sales
Reports to: Retail Manager
Supervises:
Directly:
•  Telesales Representative
Job Level Mid Management
Revision Date: March 2024

Purpose
As the Telesales Leader, you will be responsible for leading a team of telesales representatives to achieve sales targets and contribute to the overall growth and success of the company. You will play a key role in developing and implementing strategies to maximize sales opportunities, enhance customer relationships, and optimize the performance of the telesales team.

Key Duties/ Responsibilities
1. Leadership and Team Management:
•  Lead, motivate, and coach a team of telesales representatives to achieve individual and team sales targets.
•  Provide guidance, training, and ongoing support to enhance the skills and performance of team members.
•  Conduct regular performance evaluations, set objectives, and provide constructive feedback to ensure continuous improvement.
2. Sales Strategy and Planning:
•  Develop and implement effective sales strategies to drive revenue growth and expand market reach.
•  Analyse market trends, competitor activities, and customer feedback to identify sales opportunities and areas for improvement.
•  Collaborate with the sales and marketing teams to align telesales efforts with overall business objectives.
3. Sales Prospecting and Lead Generation:
•  Conduct outbound calls to prospect and qualify potential customers interested in our products.
•  Identify and prioritize sales leads based on predefined criteria and target market segments.
•  Respond to inbound calls, messages and emails generated by our digital marketing activities.
•  Utilize effective sales techniques to capture the interest of prospects and schedule appointments for further discussions.
•  Follow ups on quotations generated by the Retail and Wholesale Departments.
4. Product Promotion and Sales Pitch:
•  Conduct discovery with all leads to qualify those leads and understand their needs.
•  Present needs based product features, benefits, and value propositions persuasively to prospects.
•  Customize sales pitches and solutions to address the specific needs and requirements of each customer.
•  Overcome objections, handle rejections, and effectively negotiate terms to close sales and secure orders.
5. Customer Relationship Management:
•  Build and maintain strong relationships with customers to understand their needs, address inquiries, and resolve any issues promptly.
•  Proactively follow up with existing and potential customers to promote products, upsell/cross-sell additional services, and secure repeat business.
•  Ensure exceptional levels of customer service are delivered consistently to enhance customer satisfaction and loyalty.
6. Performance Monitoring and Reporting:
•  Track and analyze key performance metrics such as sales conversion rates, call volume, and revenue targets.
•  Prepare regular reports and presentations summarizing sales activities, achievements, and areas for improvement.
•  Utilize data-driven insights to make informed decisions and implement strategies to optimize sales performance.
7. Compliance and Quality Assurance:
•  Ensure compliance with company policies, procedures, and regulatory requirements.
•  Monitor the quality of telesales interactions, adherence to scripts, and compliance with sales guidelines.
•  Identify training needs and implement measures to maintain high standards of professionalism and ethical conduct.

Key Outputs/Deliverables
i) Business Development; achieve agreed upon sales targets and outcomes for the team
ii) Relationship Management; customer retention, improved customer relationships and quality services to the existing clientele
iii) Compliance to departmental processes & Team Management routines
iv) Sales reporting; develop timely and accurate sales reports to facilitate decision making; and
v) People Management; develop a highly motivated Telesales team.

Academic and professional Qualifications and experience required
•  Bachelor’s Degree in Business Administration, Marketing, Engineering, Construction or related subjects.
•  At least six (3) years’ experience in a sales role in the manufacturing industry

Key Skills and Competences
•  Strong communication, presentation and interpersonal skills
•  Excellent selling, communication and negotiation skills
•  Team management skills
•  Prioritizing, time management and organizational skills
•  Relationship management skills and openness to feedback
•  Experience in the Use of CRM and ERP systems
•  High standards of integrity, ethics, and confidentiality

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