Function/Department: Commercial
Supervisor/Manager Title: Area Sales Manager
Work Mode: Full Time On-site
Location: Kakamega, other areas
Responsibilities
° Achieve set secondary sales targets (volume and value) by strictly adhering to set journey plans to deliver maximum distribution of our products at the
retail end. (Off Con and On Con)
° Ensure quality execution of the sales drivers (4 As) Availability, Affordability, Accessibility and Activation by following the 6 steps of a planned call.
° Ensure numeric distribution is achieved in assigned territory through achieving set customer call rate coverage targets, number of new outlets as
well as expansion of portfolio availability
° Ensure upselling (value brands) and cross selling of portfolio as well as building standard stock cover
° Achieve merchandising objectives as per set segment standards both in the cold and ambient space
° Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customers in line with the territory sales plan.
° Proactively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
° Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
° Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
° Prepare and submit accurate and timely reports to the Area Sales Manager to facilitate proper planning.
Qualifications
° Bachelor degree in business, a business related course.
° A minimum of 3 years’ experience in Sales within a similar environment.
° Membership in a professional body would be an added advantage.
° Must possess a clean and valid driving license.
° Practical experience in use of MS packages and ERP systems.
Competencies/Attributes
° Strong oral and written communication skills.
° Excellent Persuasion, negotiation and influencing Skills.
° Drive for results with no excuses.
° Ability to work independently with limited supervision, under pressure and meet deadlines.
° High levels of professionalism with internal and external customers.
° High level of integrity.
Relationships and working contacts
° Internal – Sales and distribution, marketing, warehousing.
° External – Consumers, drinks venues, modern trade, HORECA, distributors, stockists.
Work Environment
° This is a field-based role with limited Office time.