1 month ago

Job Summary

You will assist the team in execution of brand marketing activities

  • Minimum Qualification:Bachelor
  • Experience Level:Entry level
  • Experience Length:2 years

Job Description/Requirements

Department    Marketing
Reports To    Brand Manager   
Job Grade    Entry Level
Direct Reports    N/A       

Summary of work environment
Marketing is the creative, innovative and sales driving department of our company. All our efforts are geared to improving our guests’ experience and creating a brighter world

Primary Purpose and Scope the Job (Job Role)
You will assist the team in execution of brand marketing activities

DUTIES AND RESPONSIBILITIES:
•    Assists brand team in building annual operating plan through data gathering and analysis
•    Assist in developing creative visuals (graphic design)
•    Handle various project-oriented tasks such as new store openings, product launches etc.
•    Work with the guest relations team to deal with complains and assist with recovery
•    Coordinate and execute advertising and promotions that support and are consistent with group marketing and brand goals and objectives
•    Tracks, analyzes and communicates program/campaign performance
•    Applies consumer insights and understanding of marketplace dynamics to assist in developing brand plans as well as drive execution
•    Gather competitor insights, generate presentations and updates as needed
•    Be the key liaison with suppliers of branded collateral
•    Ensure internal teams are aligned and communications are disseminated on time

KEY ACCOUNTABILITIES:

Key Result Areas/ Key Performance Indicators
(5-6 areas)Key result areas (KRAs) broadly define the job profile for the employee and enable them to have better clarity of their role. KRAs should be well-defined, quantifiable, and easy to measure. It also helps employees to align their role with that of the organisation.    
•    Successful in-store roll-out of campaigns
•    Collect campaign performance data and give feedback
•    Conduct monthly brand audits
•    Assist in project management (brand collateral fit-outs)

Performance Indicators (3-5 indicators)
Measures of the success of the Key results areas/Key performance Indicators
•    Ensure all collateral produced is brand legal   
•    Ensuring all branches have POS material before launch date
•    Produce weekly reports with insights on how we can improve
•    Report on brand issues in a timely fashion for quick resolution


JOB SPECIFICATIONS:

QUALIFICATIONS

•    Degree or Diploma (CIM) in marketing
•    Strong communication skills
•    Proficient in Microsoft office
•    Organized, with ability to priorities time sensitive assignments
•    Creative and flexible
•    Strong analytical, communicating and interpersonal skills

SPECIAL CONDITIONS OF EMPLOYMENT

Flexibility to work on weekends, holidays and evenings where necessary


CORE COMPETENCIES: Core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set.

•    Demonstrate passion for brand marketing and creative thinking

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