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Brand Manager- Beverage & Snacks

Promasidor Kenya

Sales

2 days ago
New
Language Requirement: English Work Type: Full Time Working Hours: 8 to 5 Applicant Location: Kenya

Job descriptions & requirements

Job Summary

We are seeking an experienced and results-driven Brand Manager Beverage & Snacks to lead the development and execution of brand strategies that drive growth, increase market share, and strengthen brand equity.

Key Responsibilities


  • Develop and execute annual brand plans aligned to business objectives.
  • Manage end-to-end brand activities including innovation, campaigns, and performance tracking.
  • Plan and monitor marketing budgets to ensure effective use of resources.
  • Lead integrated marketing campaigns across ATL, BTL, digital, and trade channels.
  • Conduct regular market visits to assess execution, visibility, and growth opportunities.
  • Analyse market trends, consumer insights, and competitor activity.
  • Work closely with Sales and Distribution teams to drive in-market execution and availability.
  • Manage agencies and partners to deliver high-quality and timely campaigns.
  • Track and report on key brand performance metrics and recommend improvements.
  • Support innovation and new product development initiatives.
  • Drive portfolio performance and brand profitability.

Qualifications and Skills


  • Bachelor’s degree in marketing, Business, or a related field.
  • Minimum 4-7 years’ experience in brand/marketing roles within FMCG.
  • Proven track record in brand growth, campaign execution, and market impact.
  • Experience working closely with Sales and Trade Marketing teams.
  • Strong analytical, communication, and project management skills.

How to apply

Interested candidates should send their CV and cover letter to ke.recruitment@promasidor.com by 9th October 2026 clearly indicating "Brand Manager- Beverage & Snacks" in the subject line.

Job Summary

We are seeking an experienced and results-driven Brand Manager Beverage & Snacks to lead the development and execution of brand strategies that drive growth, increase market share, and strengthen brand equity.

Key Responsibilities


  • Develop and execute annual brand plans aligned to business objectives.
  • Manage end-to-end brand activities including innovation, campaigns, and performance tracking.
  • Plan and monitor marketing budgets to ensure effective use of resources.
  • Lead integrated marketing campaigns across ATL, BTL, digital, and trade channels.
  • Conduct regular market visits to assess execution, visibility, and growth opportunities.
  • Analyse market trends, consumer insights, and competitor activity.
  • Work closely with Sales and Distribution teams to drive in-market execution and availability.
  • Manage agencies and partners to deliver high-quality and timely campaigns.
  • Track and report on key brand performance metrics and recommend improvements.
  • Support innovation and new product development initiatives.
  • Drive portfolio performance and brand profitability.

Qualifications and Skills


  • Bachelor’s degree in marketing, Business, or a related field.
  • Minimum 4-7 years’ experience in brand/marketing roles within FMCG.
  • Proven track record in brand growth, campaign execution, and market impact.
  • Experience working closely with Sales and Trade Marketing teams.
  • Strong analytical, communication, and project management skills.

How to apply

Interested candidates should send their CV and cover letter to ke.recruitment@promasidor.com by 9th October 2026 clearly indicating "Brand Manager- Beverage & Snacks" in the subject line.

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