BUSINESS DEVELOPMENT EXECUTIVE - FMCG

NATURE OF JOB

FULL TIME

INDUSTRY

FMCG

SALARY

KSHS.25,000 PLUS COMMISSIONS

JOB LOCATION

SYOKIMAU

JOB SUMMARY

Our client, a growing FMCG company specializing in infant porridge flour, is seeking an ambitious and results-driven Business Development Executive to drive revenue growth, expand market presence, and strengthen relationships with retail partners. The successful candidate will be responsible for identifying new business opportunities, increasing product distribution, growing sales within assigned territories, and managing key retail accounts.

DUTIES AND RESPONSIBILITIES

Business Development

·       Identify, prospect, and onboard new retail outlets, distributors, wholesalers, and stockists.

·       Develop and execute territory sales plans to achieve revenue and distribution targets.

·       Increase product availability and visibility across assigned regions.

·       Build a strong pipeline of potential customers and convert leads into active accounts.

Sales & Revenue Growth

·       Meet and exceed monthly and quarterly sales targets.

·       Promote the company's infant porridge flour product portfolio to retailers and distributors.

·       Negotiate commercial terms while ensuring profitability.

·       Drive repeat business and maximize sales from existing customers.

Account Management

·       Build and maintain strong relationships with key retail accounts.

·       Conduct regular customer visits to monitor stock levels, product movement, and merchandising.

·       Resolve customer concerns promptly to maintain high satisfaction levels.

·       Ensure timely collection of payments where applicable.

Market Development

·       Identify new market opportunities and expansion areas.

·       Monitor competitor activities, pricing, promotions, and product launches.

·       Provide market intelligence and customer feedback to management.

·       Recommend strategies to improve market penetration.

Merchandising & Brand Visibility

·       Ensure products are well displayed and merchandised at retail outlets.

·       Support promotional campaigns, activations, and product demonstrations.

·       Monitor product freshness and stock rotation where necessary.

Reporting & Administration

·       Prepare daily, weekly, and monthly sales reports.

·       Maintain accurate customer records and sales activity reports.

·       Track sales performance against targets.

·       Forecast sales opportunities and pipeline.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Diploma/Degree in Sales & Marketing, Business Administration, Commerce, or a related field.

·       Minimum of 2 years' experience as a Sales Representative in the FMCG industry.

·       Experience selling food products will be an added advantage.

·       Experience in general trade, retail distribution, or route-to-market sales is highly desirable.

·       Strong business development and negotiation skills.

·       Excellent communication and interpersonal skills.

·       Proven ability to meet and exceed sales targets.

·       Strong relationship management skills.

·       Good understanding of FMCG distribution channels.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.