Key Responsibilities
Business Growth & Sales
Identify, develop, and onboard new retail, SME, and corporate clients.
Market and sell the bank’s products and services including loans, deposits, trade finance, bancassurance, and digital banking solutions.
Achieve assigned sales targets for deposits, loans, and fee-based income.
Conduct market research to identify new business opportunities and emerging trends
within the Kenyan market.
Customer Relationship Management
Build and maintain strong relationships with existing and prospective customers.
Provide tailored financial solutions to meet customer needs while managing risk.
Ensure high levels of customer satisfaction and service excellence.
Handle customer inquiries and resolve issues in a timely and professional manner.
Credit & Risk Management
Conduct preliminary credit assessments and collect customer documentation.
Prepare credit proposals in line with the bank’s credit policies and CBK guidelines.
Monitor loan performance and support recovery efforts to minimize non-performing loans (NPLs).
Compliance & Governance
Ensure full compliance with CBK regulations, AML/CFT requirements, KYC policies, and internal bank procedures.
Uphold ethical standards and ensure accurate customer records.
Participate in audits and regulatory reviews as required.
Reporting & Administration
Prepare periodic sales and performance reports.
Maintain accurate customer and pipeline records.
Provide market intelligence and competitor analysis to management.
Key Performance Indicators (KPIs)
Growth in deposits and loan portfolio
Number of new accounts opened
Revenue and fee income generated
Customer retention and satisfaction levels
Portfolio quality and NPL ratios
Qualifications & Experience
Bachelor’s degree in business administration, Finance, Economics, Marketing, or a related field.
Professional certifications such as CPA (K), ACCA, or CIB preferred.
At least 2–4 years’ experience in business development, sales, or relationship management within a bank or financial institution in Kenya.
Strong understanding of Kenyan banking products, CBK regulations, and credit processes.
Skills & Competencies
Strong sales, negotiation, and relationship management skills.
Excellent communication and presentation abilities.
Analytical and financial assessment skills.
High level of integrity and professionalism.
Ability to work independently and meet targets in a competitive environment.
Working Conditions
Field-based role with frequent customer visits.
May require travel within assigned regions.
Performance-driven role with sales targets.