Digital Marketer
Job summary
We are seeking a Digital Marketer who can translate the clinical excellence of our labs and classrooms into a compelling digital brand. Your primary goal is to generate high quality leads and drive enrollment for our medical programs through creative storytelling and data-backed strategies.
Job descriptions & requirements
Key Responsibilities
Performance Marketing: Design and manage paid advertising campaigns (Facebook, Instagram, Google Ads) specifically optimized for Student Intake periods.
Content Production: Produce "behind-the-scenes" video content, student testimonials, and educational infographics that highlight our clinical facilities and academic life.
Lead Management: Monitor the "Marketing Funnel," ensuring inquiries from social media are captured, tracked, and nurtured until they register for a course.
Brand Stewardship: Maintain a professional and authoritative brand voice that reflects the seriousness of the medical profession while remaining accessible to young students and parents.
SEO & Web Management: Keep the Medprime website updated with the latest course catalogs, fee structures, and intake dates, ensuring top visibility on search engines.
Required Qualifications
Education: Degree or Diploma in Digital Marketing, Journalism, or PR.
Technical Skills: Proficiency in Canva/Adobe Suite, CapCut/Premiere Pro, and Meta Business Suite.
Strategy: Experience with CPL (Cost Per Lead) optimization and managing marketing budgets.
Domain Knowledge: An understanding of the healthcare sector or the education industry is a significant advantage.
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