DIGITAL MARKETER

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business and recruitment objectives.
• Manage and continuously update the company website, including content, job vacancies, service pages, blogs and other website information.
• Manage the company's social media platforms and develop engaging, professional content.
• Create and manage digital campaigns across platforms including LinkedIn, Facebook, Instagram, TikTok and Google.
• Use AI tools effectively to enhance content creation, research, campaign development, productivity and digital marketing performance.
• Develop graphics, short-form videos, reels and other engaging digital content.
• Drive lead generation and customer acquisition through digital channels.
• Manage and optimize Google Business Profile and online brand presence.
• Develop SEO-friendly website and social media content to improve visibility and organic reach.
• Monitor website traffic, social media performance and digital campaign results and provide regular reports.
• Support email marketing, online campaigns and other digital communication initiatives.
• Stay updated on emerging digital marketing trends, AI tools, social media algorithms and online marketing technologies.
• Maintain consistent branding and professional communication across all digital platforms.

Requirements

• Bachelor's degree/Diploma in Digital Marketing, Marketing, Communications, IT or a related field.
• At least 2–3 years of hands-on experience in digital marketing.
• Strong experience managing business websites and making regular website updates.
• Proven experience managing social media platforms for a business or organization.
• Strong knowledge of AI tools for marketing and content creation.
• Experience with Canva and other graphic/content creation tools.
• Knowledge of SEO, Google Analytics/GA4, Google Business Profile and digital advertising.
• Strong content writing and communication skills.
• Ability to create compelling visual and written content independently.
• Strong understanding of social media analytics, engagement and lead generation.
• Creative, proactive, highly organized and able to work with minimal supervision.