Digital Marketer - Market Research

Organization: Research 8020 Limited
Position: Digital Marketer
Location: Nairobi, Kenya
Job type: On-site + full-time
Job category: Marketing
Job Level: Intermediate
About Research 8020: Research 8020 Limited is a progressive digital age Pan-African market research company that helps large, medium and small organizations as well as Government and non-governmental organizations gather insights needed for innovation and growth of their products, services and programmes.
Job Summary: We are seeking a dynamic and results-driven Digital Marketer to join our team. In this role, you will be responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, client acquisition, and revenue growth. You will collaborate closely with the project management team and
external partners to deliver impactful marketing campaigns across various channels.
The ideal candidate should have a strong understanding of current market trends, digital marketing strategies, and consumer behavior. You will be expected to manage marketing initiatives, analyze campaign performance, and provide insights for continuous improvement. Strong communication skills, creativity, and a passion for
data-driven decision-making are essential.
Responsibilities:

• 
  
• Develop and execute comprehensive marketing strategies to meet business objectives.
  
• Manage and optimize digital marketing campaigns (SEO, SEM, email marketing, social media).
  
• Conduct market research and competitor analysis to identify growth opportunities.
  
• Collaborate with cross-functional teams to create engaging content and promotional materials.
  
• Monitor campaign performance and prepare detailed reports on key metrics.
  
• Manage relationships with external agencies and vendors for advertising and promotional activities.
  
• Stay updated on industry trends and new marketing tools or technologies.
  

Mandatory Requirements:

• 
  
• MUST: Minimum a Degree in Marketing, IT, Commerce, PR, or related fields
  
• MUST: Minimum 2 years in similar role
  
• MUST: Proficiency in design and video editing software
  
• MUST: Have excellent knowledge in social media content creation and management
  

How to Apply:
Interested and qualified candidates are requested to submit their CV, cover letter and salary expectation to jobs@research8020.com by 11pm Sunday, 18th January 2026.
For more about the company, please visit www.research8020.com
Do not attach your testimonials or certificates.
Only shortlisted candidates will be contacted.
There is no fee or charge required at any stage of the recruitment process.