Digital Marketer
Iconic Audio Visual
Marketing & Communications
Job Summary
The job holder’s main role will be to drive customer acquisition and retention through the creation and execution of approved digital marketing campaigns that are appealing, exciting and informative to end users to guarantee play and value
- Minimum Qualification: Diploma
- Experience Level: Entry level
- Experience Length: 1 year
Job Description/Requirements
Gross Salary: Ksh.15 - 20k
Key Responsibilities
● Work with the Manager to implement the approved digital marketing strategy to drive demand generation for all company products by:
● Creating appropriate digital marketing communication concepts
● Maintaining the digital marketing calendar and schedule and pushing out all approved digital marketing communication to the intended audience within the agreed timelines and on all approved channels.
● Identifying industry trends and insights and recommending innovative growth ideas
● Optimize all digital marketing channels (e.g. websites, social media, etc)
● Editing and Uploading product images regularly
● Creation of online posters
● Creating quotations and Invoices to clients
Relevant Experience and Job Specifications
● 1-2 years of relevant work experience in digital marketing
● Minimum qualification to be a Diploma in Web design/ Graphic design
● Solid experience with website analytics tools i.e. Google Analytics and management of corporate social media.
● Demonstrable experience in managing SEM and SEO
● Experience in optimizing landing pages and user funnels
● High Creativity to enable contextual intelligence-driven marketing
● Sharp analytical approach to digital marketing through data driven thinking with interest in disruptive marketing
● A strong passion for Music particularly musical instruments
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