Digital Marketing Executive (Performance-Focused – Digital & Print)

Key Responsibilities

• Paid Advertising: Set up, manage, and optimize Meta (Facebook/Instagram) and Google Ads campaigns; track CPL, CTR, and conversions.
• Social Media Management: Schedule and post content, support creatives, and monitor engagement and performance.
• Website & SEO Support: Update website content, assist with basic SEO, and monitor analytics.
• Email & WhatsApp Marketing: Create, send, and monitor campaigns; support lead nurturing sequences.
• Print & Branding: Coordinate design and production of flyers, brochures, banners, and posters; ensure brand consistency.
• Design & Editing Support: Assist with basic creatives, resizing, and simple photo/video editing.
• Reporting: Prepare weekly performance reports, track leads generated, and monitor campaign performance metrics.

Minimum Requirements

• 1–3 years experience in digital marketing
• Experience running Meta Ads
• Basic knowledge of Google Ads
• Understanding of digital marketing metrics (CTR, CPC, CPL)
• Experience with email marketing tools
• Basic understanding of SEO
• Strong attention to detail
• Diploma or Degree in Marketing, Business, IT, or related field

Added Advantage (Not Mandatory)

• Experience with Canva, Adobe Illustrator, Photoshop, or similar tools
• Basic video editing skills (CapCut, Premiere Pro, etc.)
• Experience designing print materials
• Ability to adapt and resize creatives for campaigns

Role Fit

This role is best suited for candidates who:

• Track and optimize campaign performance

• Are comfortable working with numbers and metrics

• Have experience running paid ads

• Can work in a results-driven, target-oriented environment

• Follow structured reporting processes
  

Exclusions

• This role is not suitable for candidates who:

  • Do not track or measure campaign performance

  • Are uncomfortable working with numbers, metrics, or structured reporting

  • Lack experience running paid ads

  • Prefer purely creative work without accountability or targets

    
    

Performance KPIs

You will be measured on:

• Qualified leads generated monthly
  

• Cost per lead (CPL)
  

• CTR and engagement rates
  

• Timely execution of campaigns
  

• Consistency in email and WhatsApp campaigns
  

• Weekly reporting accuracy
  

• Timely coordination of print materials
  

  How to Apply

  When applying, use the Cover Letter section to answer the following:

  1. Describe one digital marketing campaign you personally managed and the measurable results achieved (include numbers).
     

  2. In 5 clear steps, explain how you would generate 500 qualified leads in 30 days with a KES 50,000 budget.
     

  3. State your expected monthly salary (KES).
     

  List the tools you have used (Meta Ads, Google Ads, email platforms, analytics tools, design tools, etc.).