Digital Marketing Officer

Company: Tweggo Networks Limited
Job Title: Digital Marketing Officer
Location: Nairobi, Kenya (Hybrid)
Job Level: Entry
Role Summary:
The Digital Marketing Officer will be responsible for building, managing, and growing Tweggo’s digital presence across platforms to drive:

• 
  
• Vehicle owner onboarding
  
• Renter acquisition
  
• Brand awareness
  
• Community trust
  
• Investor visibility
  

This role is performance-driven and growth-focused, not just content posting.
Key Responsibilities
Social Media Strategy & Planning

• 
  
• Develop and execute Tweggo’s social media strategy aligned with growth targets
  
• Create monthly content calendars
  
• Define platform-specific goals (e.g., acquisition, engagement, credibility)
  
• Conduct competitor analysis (e.g., mobility startups, car rental platforms)
  

Content Creation & Management

• 
  
• Create engaging posts (graphics, carousels, reels, short videos)
  
• Write compelling captions and call-to-action copy
  
• Develop educational content explaining how Tweggo works
  
• Showcase host success stories and renter experiences
  
• Create viral growth-oriented content
  
• Writing weekly blogs
  
• Writing periodic newsletters
  

Platforms may include:

• 
  
• Instagram
  
• Facebook
  
• TikTok
  
• LinkedIn
  
• X
  

Community Management

• 
  
• Respond to comments and DMs within 1–3 hours
  
• Manage inquiries about car listings and bookings
  
• Handle complaints professionally
  
• Engage with automotive and startup communities
  
• Monitor brand sentiment
  

Growth & Performance Marketing Support

• 
  
• Assist in paid campaign execution
  
• Support lead generation campaigns
  
• Track conversion metrics from social traffic
  
• Support referral program promotion
  

Analytics & Reporting

• 
  
• Track:
  
  • 
    
  • Engagement rate
    
  • Follower growth
    
  • Click-through rates
    
  • Leads generated
    
  • Host signups
    
  
  
• Prepare weekly performance reports
  
• Recommend data-driven improvements
  

Brand Positioning

• 
  
• Maintain consistent brand voice
  
• Build Tweggo as:
  
  • 
    
  • Safe
    
  • Innovative
    
  • Profitable for car owners
    
  • Convenient for renters
    
  
  

KPIs (Performance Indicators)

• 
  
• Monthly follower growth %
  
• Cost per lead (from social)
  
• Number of car owners acquired via social
  
• Engagement rate benchmarks
  
• Conversion from social traffic
  

Qualifications
Education

• 
  
• Bachelor’s Degree in Marketing, Communications, Business, or related field
  

Experience

• 
  
• Minimum of 1 year of experience in social media management
  
• Experience managing startup or tech brand accounts preferred
  
• Experience in mobility, automotive, fintech, or marketplace platforms is a plus
  

Skills

• 
  
• Strong copywriting skills
  
• Basic graphic design (Canva or Adobe Suite)
  
• Short-form video editing skills
  
• Paid ads understanding
  
• Data-driven mindset
  
• Customer service skills
  
• Growth marketing mindset
  

Personal Attributes

• 
  
• Creative and trend-aware
  
• Fast executor
  
• Analytical thinker
  
• Startup mentality (comfortable with fast pace)
  
• Problem solver
  
• Results-oriented
  

How to Apply
Interested candidates are to send their application letter and CV to info@tweggorides.com by 10th March 2026 clearly stating their expected salary.