Growth and Acquisition Lead

About Kuzana

Kuzana invests in and accelerates ambitious Kenyan SMEs with the potential to become category-defining businesses.

We back companies already generating KSh 500,000+ in monthly revenue that have the potential to scale beyond KSh 100 million in monthly revenue within seven years.

We invest in only a small percentage of applicants. Our mission is to help create 1,000 new dollar millionaires by supporting exceptional founders with capital, expertise, and a high-impact entrepreneurial ecosystem.

To achieve this, we first need to identify and attract the right founders.

The Role

We're looking for a Growth & Acquisition Lead to build and scale Kuzana's founder acquisition engine. This isn't a traditional digital marketing role.

Your success won't be measured by followers, impressions, or engagement. You'll be responsible for designing and optimizing a repeatable system that turns:

Awareness → Interest → Qualified Leads → Completed Applications

You'll own the acquisition strategy, conversion funnels, lead nurturing, campaign optimization, analytics, and channel performance while working closely with a content team that executes creative production.

Your ultimate goal is to generate a consistent pipeline of investment-ready founders.

What Success Looks Like

A qualified application comes from a founder who:

• Operates a business generating at least KSh 500,000 in average monthly revenue
  

• Completes the full Kuzana application
  

• Submits all required business and financial information
  

You'll be measured on:

• Number of qualified founder applications
  

• Cost per qualified application
  

• Funnel conversion rates
  

• Quality of companies entering the investment pipeline
  

Metrics like views, clicks, and followers are useful diagnostics—but they are not your KPIs.

Key Responsibilities

1. Build Founder Acquisition Strategy

• Identify where high-potential SME founders can be reached.
  

• Develop acquisition strategies across LinkedIn, Meta, Google, YouTube, WhatsApp, email, partnerships, events, and direct outreach.
  

• Prioritize channels based on qualified applications and conversion performance.
  

• Develop compelling offers that encourage founders to enter the Kuzana ecosystem.
  

Potential acquisition initiatives include:

• Finance for Founders
  

• Investment Readiness Quiz
  

• Founder Tea Sessions
  

• Educational webinars
  

• Podcasts
  

• Case studies
  

• Community events
  

• Founder resources
  

2. Own the Acquisition Funnel

You'll continuously improve the entire founder journey by:

• Optimizing landing pages and application forms
  

• Reducing friction throughout the application process
  

• Building email and WhatsApp nurture sequences
  

• Following up with incomplete applications
  

• Segmenting leads based on revenue, readiness, and acquisition source
  

• Ensuring promising founders never fall through the cracks
  

3. Drive Data & Performance

You'll establish clear visibility into the entire acquisition funnel by:

• Implementing tracking and attribution
  

• Monitoring campaign and channel performance
  

• Building weekly performance dashboards
  

• Identifying drop-off points
  

• Distinguishing lead quality issues from conversion issues
  

• Recommending improvements backed by data
  

4. Manage Paid & Organic Growth

You'll execute and optimize growth campaigns across multiple channels, including:

• Meta Ads
  

• Google Ads
  

• LinkedIn
  

• Organic partnerships
  

• Founder communities
  

• Referral programs
  

• Direct founder outreach
  

You'll continuously test audiences, messaging, landing pages, offers, and follow-up sequences to improve qualified application volume.

5. Lead Content Strategy

You'll work closely with a dedicated content creator by:

• Translating funnel insights into content briefs
  

• Identifying founder pain points and educational topics
  

• Recommending hooks, offers, and calls-to-action
  

• Measuring which content drives qualified applications
  

You'll occasionally create content yourself, but strategy—not production—is the primary responsibility.

6. Grow Founder Engagement

You'll drive participation in Kuzana programs by:

• Recruiting founders into workshops, webinars, and community events
  

• Managing invitations, reminders, attendance, and follow-up
  

• Measuring conversion from events into completed applications
  

7. Build Long-Term Growth Systems

As the acquisition engine matures, you'll develop scalable growth assets such as:

• Email nurture campaigns
  

• SEO content
  

• Evergreen educational resources
  

• Referral programs
  

• Founder toolkits
  

• Online learning programs.
  

8. Experience in Vibe Coding - building AI-powered lead-generation tools, CRM automations, landing pages, dashboards, customer journeys or other lightweight growth applications.

Skills & Experience

We're looking for someone who has:

• Proven experience generating and converting qualified leads
  

• Strong understanding of growth marketing and demand generation
  

• Experience building conversion funnels
  

• Entrepreneurship experience
  

• Excellent analytical and reporting skills
  

• Confidence using Google Sheets and marketing analytics tools
  

• Strong written communication skills
  

• A structured, experimental approach to solving problems
  

• The ability to execute independently with minimal supervision
  

Experience in startups, venture capital, B2B marketing, performance marketing, demand generation, lifecycle marketing, or growth operations is highly desirable.

About Kuzana

Kuzana invests in and accelerates ambitious Kenyan SMEs with the potential to become category-defining businesses.

We back companies already generating KSh 500,000+ in monthly revenue that have the potential to scale beyond KSh 100 million in monthly revenue within seven years.

We invest in only a small percentage of applicants. Our mission is to help create 1,000 new dollar millionaires by supporting exceptional founders with capital, expertise, and a high-impact entrepreneurial ecosystem.

To achieve this, we first need to identify and attract the right founders.

The Role

We're looking for a Growth & Acquisition Lead to build and scale Kuzana's founder acquisition engine. This isn't a traditional digital marketing role.

Your success won't be measured by followers, impressions, or engagement. You'll be responsible for designing and optimizing a repeatable system that turns:

Awareness → Interest → Qualified Leads → Completed Applications

You'll own the acquisition strategy, conversion funnels, lead nurturing, campaign optimization, analytics, and channel performance while working closely with a content team that executes creative production.

Your ultimate goal is to generate a consistent pipeline of investment-ready founders.

What Success Looks Like

A qualified application comes from a founder who:

• Operates a business generating at least KSh 500,000 in average monthly revenue
  

• Completes the full Kuzana application
  

• Submits all required business and financial information
  

You'll be measured on:

• Number of qualified founder applications
  

• Cost per qualified application
  

• Funnel conversion rates
  

• Quality of companies entering the investment pipeline
  

Metrics like views, clicks, and followers are useful diagnostics—but they are not your KPIs.

Key Responsibilities

1. Build Founder Acquisition Strategy

• Identify where high-potential SME founders can be reached.
  

• Develop acquisition strategies across LinkedIn, Meta, Google, YouTube, WhatsApp, email, partnerships, events, and direct outreach.
  

• Prioritize channels based on qualified applications and conversion performance.
  

• Develop compelling offers that encourage founders to enter the Kuzana ecosystem.
  

Potential acquisition initiatives include:

• Finance for Founders
  

• Investment Readiness Quiz
  

• Founder Tea Sessions
  

• Educational webinars
  

• Podcasts
  

• Case studies
  

• Community events
  

• Founder resources
  

2. Own the Acquisition Funnel

You'll continuously improve the entire founder journey by:

• Optimizing landing pages and application forms
  

• Reducing friction throughout the application process
  

• Building email and WhatsApp nurture sequences
  

• Following up with incomplete applications
  

• Segmenting leads based on revenue, readiness, and acquisition source
  

• Ensuring promising founders never fall through the cracks
  

3. Drive Data & Performance

You'll establish clear visibility into the entire acquisition funnel by:

• Implementing tracking and attribution
  

• Monitoring campaign and channel performance
  

• Building weekly performance dashboards
  

• Identifying drop-off points
  

• Distinguishing lead quality issues from conversion issues
  

• Recommending improvements backed by data
  

4. Manage Paid & Organic Growth

You'll execute and optimize growth campaigns across multiple channels, including:

• Meta Ads
  

• Google Ads
  

• LinkedIn
  

• Organic partnerships
  

• Founder communities
  

• Referral programs
  

• Direct founder outreach
  

You'll continuously test audiences, messaging, landing pages, offers, and follow-up sequences to improve qualified application volume.

5. Lead Content Strategy

You'll work closely with a dedicated content creator by:

• Translating funnel insights into content briefs
  

• Identifying founder pain points and educational topics
  

• Recommending hooks, offers, and calls-to-action
  

• Measuring which content drives qualified applications
  

You'll occasionally create content yourself, but strategy—not production—is the primary responsibility.

6. Grow Founder Engagement

You'll drive participation in Kuzana programs by:

• Recruiting founders into workshops, webinars, and community events
  

• Managing invitations, reminders, attendance, and follow-up
  

• Measuring conversion from events into completed applications
  

7. Build Long-Term Growth Systems

As the acquisition engine matures, you'll develop scalable growth assets such as:

• Email nurture campaigns
  

• SEO content
  

• Evergreen educational resources
  

• Referral programs
  

• Founder toolkits
  

• Online learning programs.
  

8. Experience in Vibe Coding - building AI-powered lead-generation tools, CRM automations, landing pages, dashboards, customer journeys or other lightweight growth applications.

Skills & Experience

We're looking for someone who has:

• Proven experience generating and converting qualified leads
  

• Strong understanding of growth marketing and demand generation
  

• Experience building conversion funnels
  

• Entrepreneurship experience
  

• Excellent analytical and reporting skills
  

• Confidence using Google Sheets and marketing analytics tools
  

• Strong written communication skills
  

• A structured, experimental approach to solving problems
  

• The ability to execute independently with minimal supervision
  

Experience in startups, venture capital, B2B marketing, performance marketing, demand generation, lifecycle marketing, or growth operations is highly desirable.