Head of Sales - College

Strategic Leadership

• Develop and implement a comprehensive sales and recruitment strategy aligned with institutional growth objectives

• Identify new market opportunities, partnerships, and revenue streams

• Monitor industry trends and competitor activity to inform strategic positioning

Sales Management

• Lead, mentor, and manage the admissions and sales team

• Set clear KPIs and revenue targets, ensuring consistent performance tracking

• Drive conversion strategies from enquiry through to enrolment

• Oversee CRM systems and sales reporting processes

Partnership Development

• Build and maintain relationships with schools, corporate partners, community organizations, and referral networks

• Establish articulation agreements and employer partnerships

• Represent the college at events, expos, and industry engagements

Performance & Reporting

• Deliver regular sales performance reports to executive leadership

• Analyse data to improve lead generation, conversion rates, and student retention

• Manage sales budgets and ensure cost-effective acquisition strategies

Key Requirements

• Bachelor’s degree in Business, Marketing, Education, or related field (MBA advantageous)

• Minimum 5–8 years’ experience in a senior sales or business development role

• Proven track record of meeting or exceeding revenue and enrolment targets

• Strong leadership and team development skills

• Experience in the education or training sector highly desirable

• Excellent communication, negotiation, and stakeholder engagement abilities

• Data-driven mindset with strong analytical capability