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2 months ago

Job Summary

As a Marketing Manager at City walk ltd, you will be responsible for implementing and executing marketing initiatives to promote our products/services, enhance brand awareness, and drive customer engagement. This role involves collaboration with cross-functional teams, managing marketing campaigns, and analysing data to measure the effectiveness of

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Key Responsibilities:

Marketing Strategy and Planning:

  1. Develop and Implement Marketing Plans:
  • Contribute to the development of comprehensive marketing plans aligned with business objectives.
  • Execute marketing strategies to meet target goals for brand visibility, lead generation, and customer acquisition.

Market Research:

  • Conduct market research to understand industry trends, customer preferences, and competitor activities.
  • Use insights to inform marketing strategies and identify opportunities for growth.

Campaign Management:

  1. Content Development:
  • Create compelling and engaging content for various marketing channels, including social media, websites, and email campaigns.
  • Ensure content is aligned with brand messaging and resonates with the target audience.

Digital Marketing:

  • Manage digital marketing initiatives, including SEO, SEM, social media, and online advertising.
  • Monitor and analyze performance metrics to optimize digital marketing campaigns.

Traditional Marketing:

  • Coordinate traditional marketing efforts, such as print collateral, events, and sponsorships.
  • Collaborate with external partners, agencies, and vendors to execute marketing activities.

 

Brand Management:

  1. Brand Promotion:
  • Work to enhance brand visibility and recognition through consistent messaging and creative campaigns.
  • Maintain brand guidelines and ensure alignment across all marketing materials.

Public Relations:

  • Support PR activities by developing press releases, responding to media inquiries, and fostering positive relationships with industry influencers.

Analytics and Reporting:

  1. Performance Metrics:
  • Monitor and analyze key performance indicators (KPIs) to evaluate the success of marketing initiatives.
  • Provide regular reports and insights to leadership on marketing campaign performance.

Customer Feedback:

  • Gather and analyze customer feedback to identify areas for improvement and adjust marketing strategies accordingly.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field.
  • MUST be from Fashion-shoe industry with over 2years experience in managing marketing and a proven track record of achieving sales targets.
  • At least 2 years in a leadership/ managerial position.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Proficient in using marketing software and tools.


How to Apply


Interested candidates should submit their Updated CV and cover letter to citywalkhr2019@gmail.com or https://snapstartalent.com/citywalkkenya/positions on or before                          December 19, 2023. Please include “Marketing Manager " in the subject line.

This is an urgent position, so interviews will be done on a rolling basis.

“City walk company is an equal opportunity employer. We encourage candidates of all backgrounds to apply.”

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