MARKETING MANAGER- RENEWABLE ENERGY-ZANZIBAR
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Job summary
At least 3 years of expereince in similar role
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Duties and Responsibilities:
● Market Analysis and Strategy:
o Conducting thorough market research to understand the needs, preferences, and behaviour of potential customers in Zanzibar;
o Identifying target audiences and developing tailored marketing strategies;
o Analysing competitor activity and market trends.
● Brand Management:
o Building and maintaining a strong brand image that resonates with the local population;
o Ensuring consistent brand messaging across all marketing channels.
● Field Marketing:
o Conducting face-to-face interactions with potential customers;
o Outreaching to places with possible clients.
● Digital Marketing:
o Developing and executing digital marketing campaigns, including social media marketing, SEO, and online advertising;
o Managing the company's website and online presence;
o Utilizing digital tools to track campaign performance and gather data.
● Content Creation:
o Creating engaging and informative content, such as blog posts, videos, articles, and social media posts, to educate the public about the benefits of solar energy;
o Developing marketing materials, such as brochures and presentations.
● Sales Support:
o Collaborating with the sales team to develop marketing materials and campaigns that support sales efforts;
o Generating leads and nurturing them through the sales funnel.
● Public Relations and Community Engagement:
o Building relationships with local media and community leaders;
o Organizing and participating in community events to raise awareness about solar energy.
Zanzibar-Specific Considerations:
● Cultural Sensitivity:
o Understanding and respecting local customs and traditions;
o Tailoring marketing messages to resonate with the local culture.
● Addressing Local Needs:
o Highlighting the benefits of solar energy in addressing local challenges, such as unreliable electricity supply;
o Promoting the cost-effectiveness and environmental benefits of solar energy.
● Navigating Local Regulations:
o Staying informed about local regulations and policies related to solar energy;
o Ensuring that marketing activities comply with all relevant regulations.
● Overcoming Infrastructure Limitations:
o Adapting marketing strategies to overcome potential infrastructure limitations, such as limited internet access in some areas;
o Possibly utilizing more traditional marketing methods in some situations.
● Tourism Industry Focus:
o Zanzibar has a very large tourism industry. Marketing to hotels, and resorts to utilize solar energy is very important.
In essence, a marketing manager in this setting must be adaptable, culturally aware, and able to effectively communicate the value of solar energy to a diverse audience.
Key Requirements
- Diploma/ degree in sales & marketing or any related field
- At least 3 years of expereince in similar role
- Willing to relocate to Zanzibar.
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