MARKETING OFFICER

NATURE OF JOB: FULL TIME

INDUSTRY: HEALTH & WELLNESS

SALARY: KSHS.50,000

JOB LOCATION: LAVINGTON

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning

·       Develop and execute comprehensive marketing strategies that align with the clinic’s mission and business goals.

·       Identify target client segments and design campaigns to attract and retain them.

·       Work with leadership to define KPIs, budgets, and timelines for marketing initiatives.

Digital Marketing & Online Presence

·       Manage and optimize the clinic’s website, social media profiles, and online listings.

·       Run digital campaigns including social media ads, email marketing, SEO, and paid search.

·       Track digital performance metrics, generate reports, and adjust strategies to maximize ROI.

·       Create engaging and informative content that positions the clinic as a wellness authority.

Brand Management

·       Maintain consistent brand messaging across all platforms and materials.

·       Develop marketing collateral, brochures, newsletters, and visual content for campaigns.

·       Promote patient testimonials, success stories, and wellness tips to strengthen brand credibility.

Campaign Execution & Optimization

·       Plan and manage integrated marketing campaigns from concept to completion.

·       Monitor campaign performance, analyze results, and implement improvements.

Community & Client Engagement

·       Foster relationships with local organizations, gyms, and wellness partners to expand reach.

·       Respond to client inquiries on social media and other marketing channels in a timely manner.

Data Analysis & Reporting

·       Track marketing KPIs, conversion rates, and campaign performance using analytics tools.

·       Prepare monthly and quarterly reports for management to inform strategic decisions.

·       Provide insights on client behavior, engagement patterns, and market opportunities.

Team Leadership & Collaboration

·       Lead and mentor junior marketing staff or interns, ensuring alignment with clinic goals.

·       Collaborate with the clinical and administrative teams to create integrated client experiences.

·       Coordinate with external agencies, freelancers, and vendors as needed.

KEY REQUIREMENT SKILLS AND QUALIFICATION

·       Degree in Marketing, Business Administration, Communications, or a related field.

·       Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.

·       Strong understanding of digital marketing, social media, SEO, and traditional marketing channels.

·       Proficiency in marketing analytics, CRM platforms, and campaign management tools.

·       Excellent communication, project management, and interpersonal skills.

HOW TO APPLY

·       If you meet the above qualifications, skills and experience share CV

·       Interviews will be carried out on a rolling basis until the position is filled.

·       Only the shortlisted candidates will be contacted.