Marketing Specialist

Key Responsibilities

• Plan, create, schedule, and publish engaging content across all social media platforms.
• Monitor and respond promptly to social media messages, comments, and customer inquiries.
• Track social media engagement and performance metrics and use insights to improve content effectiveness.
• Maintain a consistent brand voice across all digital platforms.
• Assist in developing and executing marketing campaigns, promotions, and seasonal offers across branches and digital channels.
• Monitor campaign performance and prepare reports on engagement, reach, and results.
• Support initiatives aimed at increasing customer traffic, engagement, and sales.
• Design marketing materials including posters, flyers, newsletters, digital banners, and promotional content in line with brand guidelines.
• Collaborate with photographers and videographers to produce high-quality visual and video content.
• Maintain organized records of marketing materials and digital assets.
• Research customer preferences, market trends, and competitor activities.
• Analyze marketing data and provide insights and recommendations to support business growth.
• Ensure consistency in the use of brand elements, including logos, colours, messaging, and other brand assets.
• Support the planning and execution of marketing events, exhibitions, activations, and promotional activities.
• Coordinate marketing logistics and conduct post-event performance evaluations.
• Collect and analyze customer feedback from social media, campaigns, and in-store experiences.
• Monitor customer sentiment and share insights with management to support improvements in marketing strategy and customer experience.
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of relevant experience in marketing, social media management, brand communications, or a related role.
• Experience in the hospitality, food and beverage, or retail sector will be an added advantage.
• Demonstrated experience managing multi-platform social media accounts and marketing campaigns.
  

Skills & Competencies

• Proficiency in social media management and content scheduling tools.
• Basic graphic design skills and proficiency in tools such as Canva and/or Adobe  Creative Suite.
• Strong written and verbal communication skills.
• Excellent eye for visual presentation and brand consistency.
• Ability to analyze performance data and translate insights into actionable recommendations.
• Excellent organizational and time-management skills.
• Ability to coordinate multiple campaigns and activities across different branches.
• Creative, proactive, and detail-oriented.
• Strong interpersonal, teamwork, and customer engagement skills.
  

How to Apply

Interested and qualified candidates should send their CV and application to:

📧 recruit@connectcoffeeroasters.net

Email Subject: MARKETING SPECIALIST

Application Deadline: 30th August 2026

Only shortlisted candidates will be contacted.