Merchandiser Modern Trade (Confectionery & Stationery)

DEPARTMENT: Sales

COMPANY: World Brands Kenya

REPORTING TO: Trade Marketing Manager 

ROLE PURPOSE

Responsible for delivering excellent in-store execution of World Brands’ confectionery and stationery portfolio in Modern Trade outlets, ensuring availability, visibility, correct pricing, planogram compliance, and expiry control to drive sell-out.

• Visit assigned MT outlets strictly as per approved route plans and schedules.
  
• Ensure shelves are fully stocked, clean, and compliant with planograms and Perfect Store standards.
  
• Monitor stock levels and escalate out-of-stock risks, slow movers, and near-expiry stocks promptly.
  
• Enforce FEFO (First Expiry First Out) and support stock rotation and transfers.
  
• Execute POSM, promotions, and price communication accurately and on time.
  
• Support Sales in achieving sell-out and visibility targets.
  
• Track and report competitor activity and market insights.
  
• Build strong working relationships with store management and staff.
  
• Submit accurate and timely reports on coverage, stock, expiries, and execution.
  

KEY PERFORMANCE INDICATORS (KPIs)

• Outlet coverage vs route plan.
  
• On-shelf availability.
  
• Planogram / Perfect Store compliance.
  
• Expiry and near-expiry escalation compliance.
  
• POSM & promotion execution.
  
• Reporting accuracy and timeliness.
  
• Attendance and punctuality.
  

Requirements

QUALIFICATIONS & EXPERIENCE

• Diploma in Business, Sales, Marketing, or related field.
  
• 1–3 years FMCG merchandising experience (MT preferred).
  
• Strong selling and negotiation skills. 
  
• High level of personal drive, ownership, and accountability. 
  
• Good planning and route management capability. 
  
• Strong numerical and stock management discipline. 
  
• Excellent interpersonal and customer relationship skills. 
  
• Strong communication skills.
  
• Physically fit; able to handle shelf work.