Multimedia Communications Officer

ACCOUNTABILITIES

Digital Content Production & Platform Management

• Translate annual communication strategies and editorial priorities into actionable content plans and platform-specific messaging. 
  
• Operationalize the digital editorial calendar across social media (Facebook, Instagram, LinkedIn, YouTube, TikTok), website, newsletters, and blogs. 
  
• Write, edit, and produce high-quality multimedia content capturing student experiences, academic achievements, and institutional impact. 
  
• Responsibly leverage AI-assisted content tools to optimize workflows while maintaining originality, data privacy, and the Academy’s voice. 
  
• Repurpose high-performing assets across multiple platforms to maximize reach and value. 
  

Social Media & Audience Engagement

• Manage daily social media operations, monitor comments and messages, and maintain brand tone. 
  
• Identify digital trends and opportunities to strengthen the Academy’s online visibility. 
  
• Promptly escalate sensitive comments, complaints, or reputational risks to the Brand Communications Manager. 
  

Event Communications & Live Storytelling

• Serve as the primary multimedia resource for key institutional events (Graduation, Founders Day, Scholarship Awards, sports competitions). 
  
• Coordinate photography, videography, live coverage, and same-day storytelling packages (reels, highlights, recap articles). 
  
• Manage on-site media requirements, press logistics, and interviews during institutional functions. 
  

Performance Analytics & Insights

• Track and report monthly performance metrics across digital channels, including reach, engagement, audience growth, and website traffic. 
  
• Maintain analytics dashboards, conduct quarterly competitor content audits, and present data-backed recommendations. 
  

Cross-Functional Collaboration & Brand Stewardship

• Work with the Graphic Designer & Website Specialist to build integrated visual assets. 
  
• Partner with Admissions on recruitment content and support internal communication channels (e.g., weekly staff bulletin). 
  
• Maintain a secure, organized Digital Asset Management system and enforce 100% compliance with media consent and child safeguarding protocols. 
  

Mentorship & Student Development

• Train and supervise assigned interns and student journalists in ethical digital content creation and media standards. 
  

KEY PERFORMANCE INDICATORS

• Digital Engagement & Reach: Consistent month-on-month growth across official social media channels, website traffic, and campaign conversions. 
  
• Content Delivery & Live Coverage: 100% delivery of same-day event media packages, weekly staff bulletins, and scheduled editorial calendars. 
  
• Brand Compliance & Safeguarding: 0 violations of child safeguarding protocols; 100% signed media release compliance prior to asset publication. 
  
• Operational Efficiency: Demonstrable workflow optimization using AI tools and regular update of digital media archives. 
  

CORE COMPETENCIES

• Communication & Copywriting: Exceptional written English and ability to translate complex topics into engaging narratives. 
  
• Multimedia Storytelling: Proficiency in mobile journalism, press photography (DSLR/drone), and short-form video production. 
  
• Digital Literacy & AI Integration: Confident application of social media analytics, management suites, and AI-assisted creation tools. 
  
• Live Event Journalism: Capability to deliver high-quality, polished assets under high-pressure, live deadlines. 
  
• Safeguarding & Ethics: Unwavering commitment to ethical reporting and safety standards for minors. 
  

TECHNICAL AND PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree in Communications, Journalism, Digital Media, or a related discipline. 
  
• Minimum of three (3) years’ professional experience in digital content development, journalism, corporate communications, or social media management. 
  
• Demonstrated portfolio of multimedia storytelling, mobile journalism (e.g., Premiere Rush, Canva, Instagram Reels), and press photography. 
  
• Hands-on experience with social media analytics tools, Content Management Systems (CMS), and Digital Asset Management. 
  
• Experience producing content for youth audiences, educational setups, or non-profit sectors is an added advantage. 
  

ACCOUNTABILITIES

Digital Content Production & Platform Management

• Translate annual communication strategies and editorial priorities into actionable content plans and platform-specific messaging. 
  
• Operationalize the digital editorial calendar across social media (Facebook, Instagram, LinkedIn, YouTube, TikTok), website, newsletters, and blogs. 
  
• Write, edit, and produce high-quality multimedia content capturing student experiences, academic achievements, and institutional impact. 
  
• Responsibly leverage AI-assisted content tools to optimize workflows while maintaining originality, data privacy, and the Academy’s voice. 
  
• Repurpose high-performing assets across multiple platforms to maximize reach and value. 
  

Social Media & Audience Engagement

• Manage daily social media operations, monitor comments and messages, and maintain brand tone. 
  
• Identify digital trends and opportunities to strengthen the Academy’s online visibility. 
  
• Promptly escalate sensitive comments, complaints, or reputational risks to the Brand Communications Manager. 
  

Event Communications & Live Storytelling

• Serve as the primary multimedia resource for key institutional events (Graduation, Founders Day, Scholarship Awards, sports competitions). 
  
• Coordinate photography, videography, live coverage, and same-day storytelling packages (reels, highlights, recap articles). 
  
• Manage on-site media requirements, press logistics, and interviews during institutional functions. 
  

Performance Analytics & Insights

• Track and report monthly performance metrics across digital channels, including reach, engagement, audience growth, and website traffic. 
  
• Maintain analytics dashboards, conduct quarterly competitor content audits, and present data-backed recommendations. 
  

Cross-Functional Collaboration & Brand Stewardship

• Work with the Graphic Designer & Website Specialist to build integrated visual assets. 
  
• Partner with Admissions on recruitment content and support internal communication channels (e.g., weekly staff bulletin). 
  
• Maintain a secure, organized Digital Asset Management system and enforce 100% compliance with media consent and child safeguarding protocols. 
  

Mentorship & Student Development

• Train and supervise assigned interns and student journalists in ethical digital content creation and media standards. 
  

KEY PERFORMANCE INDICATORS

• Digital Engagement & Reach: Consistent month-on-month growth across official social media channels, website traffic, and campaign conversions. 
  
• Content Delivery & Live Coverage: 100% delivery of same-day event media packages, weekly staff bulletins, and scheduled editorial calendars. 
  
• Brand Compliance & Safeguarding: 0 violations of child safeguarding protocols; 100% signed media release compliance prior to asset publication. 
  
• Operational Efficiency: Demonstrable workflow optimization using AI tools and regular update of digital media archives. 
  

CORE COMPETENCIES

• Communication & Copywriting: Exceptional written English and ability to translate complex topics into engaging narratives. 
  
• Multimedia Storytelling: Proficiency in mobile journalism, press photography (DSLR/drone), and short-form video production. 
  
• Digital Literacy & AI Integration: Confident application of social media analytics, management suites, and AI-assisted creation tools. 
  
• Live Event Journalism: Capability to deliver high-quality, polished assets under high-pressure, live deadlines. 
  
• Safeguarding & Ethics: Unwavering commitment to ethical reporting and safety standards for minors. 
  

TECHNICAL AND PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree in Communications, Journalism, Digital Media, or a related discipline. 
  
• Minimum of three (3) years’ professional experience in digital content development, journalism, corporate communications, or social media management. 
  
• Demonstrated portfolio of multimedia storytelling, mobile journalism (e.g., Premiere Rush, Canva, Instagram Reels), and press photography. 
  
• Hands-on experience with social media analytics tools, Content Management Systems (CMS), and Digital Asset Management. 
  
• Experience producing content for youth audiences, educational setups, or non-profit sectors is an added advantage.