Online Lead Generator and Google ads expert
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Job summary
A trusted education consultancy that guides students in Africa toward top international universities are seeking a dynamic, results-driven Digital Marketer & Online Lead Generator. You will design and execute high-impact digital campaigns that build brand authority and generate high-quality online leads.
Min Qualification:
Certificate
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Part Time - Flexible Hours
Applicant Location:
Kenya
Job descriptions & requirements
Key Responsibilities
- Campaign Strategy & Execution: Develop and manage end-to-end digital marketing campaigns across free & paid search, social media, and display networks to drive student enrollment.
- Lead Generation & Nurturing: Design and optimize conversion funnels to capture, qualify, and nurture high-intent leads for our student recruitment team.
- Content & Social Media Management: Oversee the brand's online presence, creating compelling, culturally resonant content that engages prospective students and parents across Africa.
- Data Analytics & Reporting: Monitor, analyze, and report on key performance metrics (ROI, CPA, CPL) to continuously optimize campaign performance.
- SEO & Web Optimization: Improve website visibility and user experience to maximize organic traffic and inbound inquiries.
Must Have: - Data Analytics & Tracking: Deep knowledge of Google Analytics 4 (GA4), Google Tag Manager, and setting up pixel tracking to accurately measure Cost Per Lead (CPL) and acquisition costs.
- Inbound SEO Strategy: Competency in keyword research and search intent mapping to capture organic, high-intent traffic from students and parents searching for university placements.
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