SALES EXECUTIVE

JOB TITLE: SALES EXECUTIVE

NATURE OF JOB: FULL TIME

SALARY: KSHS.20,000 PLUS COMMISSIONS

JOB LOCATION: ALONG MOMBASA ROAD.

DUTIES AND RESPONSIBILITIES

Sales & Revenue Growth

• Drive primary and secondary sales to achieve and exceed set daily, weekly, and monthly targets.
• Grow sales volumes across all product lines within the assigned territory.
• Actively identify and onboard new distributors, wholesalers, and retail outlets.
• Increase numeric distribution and market share in the assigned routes.

Distributor & Trade Management

• Build, manage, and strengthen relationships with distributors and key retail accounts.
• Ensure distributors maintain optimal stock levels and adhere to agreed pricing structures.
• Support distributors in route planning, sales execution, and territory coverage.
• Conduct joint market visits with distributor sales teams to improve performance.

Retail Execution & Merchandising

• Ensure products are well displayed, properly priced, and visible in all outlets.
• Implement in-store promotions, activations, and merchandising standards.
• Monitor product availability and take corrective action to prevent stock-outs.
• Ensure compliance with agreed planograms and brand guidelines.

Market Intelligence & Reporting

• Collect and report market feedback on pricing, promotions, new launches, and competitor activities.
• Prepare and submit accurate daily, weekly, and monthly sales reports.
• Track sales performance against targets and recommend corrective actions where needed.

Customer Relationship Management

• Maintain strong relationships with retail customers to ensure repeat business.
• Handle customer inquiries, complaints, and returns in a timely and professional manner.
• Ensure high levels of customer satisfaction and brand loyalty.

Collections & Credit Control

• Ensure timely collection of payments from distributors and retail customers.
• Follow up on outstanding debts in line with company credit policies.
• Minimize bad debts by enforcing agreed payment terms.

Execution of Sales Strategies

• Implement company sales strategies, campaigns, and promotional programs in the market.
• Participate in product launches and marketing activations.
• Provide feedback to management on strategy effectiveness and execution gaps.

Compliance & Administration

• Adhere to company policies, procedures, and ethical standards.
• Maintain accurate customer records and sales documentation.
• Ensure proper use and care of company resources assigned.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree, Diploma, or Certificate in Sales, Marketing, Business Administration, or a related field
• Minimum of 2 years’ experience in FMCG sales
• Demonstrated track record of meeting or exceeding sales targets
• Strong experience working with distributors and retail trade
• Excellent communication, negotiation, and interpersonal skills
• Ability to work independently with minimal supervision
• Good knowledge of the Mombasa Road market and its environs is an added advantage
• Proficiency in basic computer applications and sales reporting tools

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.