SALES & MARKETING MANAGER

 Hospitality Division — Hotels & Serviced Apartments

INDUSTRY Hospitality

ABOUT THE ROLE EMPLOYMENT

TYPE Full-Time

EXPERIENCE 10+ Years

LOCATION / OPS Hotels & Apartments

We are seeking a mature, experienced, and results-oriented Sales & Marketing Manager to drive business growth across our hospitality operations, including hotels and luxury serviced apartments. The successful candidate will be responsible for developing and implementing effective sales and marketing strategies, increasing occupancy and revenue, building strong client relationships, and strengthening the company's market presence.

KEY RESPONSIBILITIES

Strategy & Revenue: Develop and implement sales and marketing strategies to increase revenue, occupancy rates, and market share.

Business Development: Identify and pursue new business opportunities, including corporate accounts, travel agencies, tour operators, and hospitality partners.

Client Relationship Management: Build and maintain strong relationships with corporate clients, travel agents, event organizers, and key stakeholders.

Market Expansion: Formulate targeted strategies to attract both local and international guests across multiple market segments.

Market Intelligence: Monitor industry trends, competitor activities, customer preferences, and market developments to capture growth opportunities.

Digital & OTA Channel Management: Oversee digital marketing initiatives, social media campaigns, online promotions, and Online Travel Agency (OTA) platforms.

Financial Management: Develop and manage sales budgets, detailed revenue forecasts, and organizational performance targets.

Negotiation & Contracting: Negotiate corporate rates, partnership agreements, and long-term accommodation contracts.

Campaign & Retention Coordination: Coordinate promotional campaigns, seasonal packages, and special offers to drive bookings and retention.

Reporting & Analytics: Monitor sales performance, occupancy levels, and revenue generation, preparing comprehensive executive reports.

Operations Alignment: Work closely with operations and reservations teams to ensure a consistent guest experience and high customer satisfaction.

Team Leadership: Lead, motivate, and manage the sales and marketing team to achieve strategic business objectives.

Brand Ambassadorship: Represent the company at industry events, networking functions, trade fairs, and high level business meetings 

QUALIFICATIONS & REQUIREMENTS

Education: Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.

Experience: At least 10 years of relevant sales & marketing experience in hospitality, specifically hotels and serviced apartments.

Track Record: Demonstrated history of achieving aggressive sales targets and driving sustainable revenue growth.

Account Management: Proven experience managing major corporate accounts and developing strategic business partnerships.

Channel Knowledge: Strong understanding of hospitality sales channels, OTAs, digital marketing, and revenue management.

Leadership: Proven leadership, mentorship, and team management capabilities.

Communication: Excellent negotiation, presentation, written, and interpersonal communication skills.

Analytical Skills: Ability to interpret sales reports, market data, and complex key performance metrics.

Technical Systems: Proficiency in MS Office, CRM platforms, and Hotel Property Management Systems (PMS).

Professional Attributes: High levels of maturity, integrity, commercial awareness, and resilience under pressure.

KEY COMPETENCIES

✓Strategic Sales & Marketing Planning

✓Business Development & Revenue Growth

✓Client Relationship Management

✓Negotiation & Contract Closing

✓Leadership & Team Development

✓Digital Marketing & Brand Strategy

✓Market Research & Competitor Intelligence

✓Customer Service & Guest Retention

✓Financial Planning & Reporting

✓Results Orientation & Problem-Solving

KEY PERFORMANCE INDICATORS (KPIS)

Performance evaluation will be based on measurable benchmarks:

Growth in total revenue and room occupancy rates across properties.

Consistent achievement of monthly and annual sales targets.

Acquisition rate of high-value corporate accounts and strategic partnerships.

Growth in direct booking percentage and repeat customer volume.

Marketing campaign effectiveness and return on marketing investment (ROMI).

Guest satisfaction scores and client retention metrics.

Application Process

Interested and qualified candidates are invited to apply by submitting a detailed CV highlighting relevant hospitality sales and marketing achievements, measurable revenue impacts, and strategic leadership experience.