SALES TEAM LEADER – MODERN TRADE
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Job summary
Drive sales growth across supermarkets, hypermarkets, and other modern trade outlets
Min Qualification:
Diploma
Experience Level:
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
General Purpose
Our client, a leading player in the FMCG food industry, is seeking to recruit an experienced, results-driven, and commercially focused Sales Team Leader – Modern Trade to drive sales growth across the Central Region. The successful candidate will be responsible for expanding market share, strengthening key retail partnerships, leading modern trade sales initiatives, and delivering exceptional customer service while achieving ambitious sales targets.
Location: Central Region| Gross Salary: Ksh. 60,000 – 70,000 + Attractive Commissions
Duties & Responsibilities
• Drive sales growth across supermarkets, hypermarkets, and other modern trade outlets.
• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify new business opportunities and negotiate product listings to increase market penetration.
• Monitor competitor activities and recommend strategies to strengthen market leadership.
• Build and maintain strong relationships with modern trade customers.
• Respond to customer inquiries, complaints, and escalations professionally.
• Ensure excellent service delivery and customer satisfaction.
• Develop long-term partnerships through value-driven engagement.
• Plan and execute in-store promotions and product activations.
• Ensure optimal product visibility and compliance with merchandising standards.
• Collaborate with the marketing team to implement modern trade campaigns.
• Evaluate promotional performance and recommend improvements.
• Prepare accurate sales reports, forecasts, and performance updates.
• Monitor sales KPIs and recommend corrective actions where necessary.
• Provide market intelligence and competitor insights to management.
• Work closely with Supply Chain, Marketing, and Finance teams to ensure seamless operations.
• Share market insights and support achievement of overall business objectives.
Requirements & Qualifications
• Diploma or Bachelor's Degree in Sales & Marketing or a related field.
• Minimum 5 years' experience in Modern Trade Sales within the FMCG industry.
• Proven experience managing large retail chains and key accounts.
• Strong communication, negotiation, and relationship management skills.
• Customer-focused, innovative, and results-oriented.
• Experience in trade marketing and merchandising strategies.
• Proficiency in Microsoft Office, SCRM knowledge will be an added advantage.
How to Apply
Qualified candidates are requested to apply by sending their CV only to recruitment@africanlaboursolutions.co ke quoting the Job Title & Location on the email subject “Sales Team Leader, Modern Trade – Central Region” by Aug 30th 2026
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