Senior Brand Manager at NCBA Group

Job Description

The new NCBA has harnessed the power of both NIC and CBA to create a bank that brings together the best of both worlds from cutting edge mobile banking to good old-fashioned relationship management; from scalable business banking to financial services that grow as your business does; from best-in-class choice of products to investment solutions tailored to your specific needs.

Job Purpose Statement

To build a strong, reputable and trusted “brand” that positions NCBA Group in KE, UG, TZ and RW as a leading digital first, innovative brand amongst our target markets through a combination of inspirational (and emotional) brand messaging and communication strategies that reinforce the brand values across assigned Business Units.

The role of the Brand Manager is to develop and execute all the brand plans and marketing initiatives within the MCC unit. These brand plans are developed to create awareness and uptake of the existing and/or new products and services, in order to deliver on the Bank’s growth objectives.

The role holder is expected to deliver the overall MCC objective of enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. The role holder is also responsible for the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand.

Lastly, the role holder is also responsible for aligning the organizational corporate strategy with the business unit strategies.

Ideal Job Specifications

Academic:

University degree, preferably in Marketing, Advertising or Business Management. Relevant professional qualification in Marketing would be an advantage.

Professional:

Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management Possesses strategic thinking skills, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas Experienced marketing and branding background and intimate knowledge of consumer insights. Experience in dealing with 3rd party agencies – leading the client-agency relationship Up-to-date with latest trends and marketing best practices Excellent oral and written communication skills Ability to manage conflict well Possesses high level of personal drive, initiative & follow-through, performance results and leadership skills. Strong analytical skills, data-driven thinking and problem solving. Advanced communication and interpersonal skills Excellent listening and decision-making skills

Desired Work Experience:

5-7 years’ relevant experience – managing a brand or product portfolio and supported by a sound track record. Creative Agency experience a plus An excellent planner and organizer with working proficiency in Project Management skills