Senior Creative Strategist - Paid Social (Meta Ads)

Job Title: Senior Creative Strategist – Paid Social (Meta Ads)

Location: Remote | EST Hours | Full-Time

About the Rol

eWe’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing

.This is not a traditional media buying role focused only on dashboards and optimization

.Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions

.You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes

.
What You’ll Be Doi

• ngOwn and scale Facebook & Instagram ad campaigns from ideation to executi
• onManage and optimize key metrics including CPL, CPA, and ROAS across multiple accoun
• tsHandle $10K–$250K+ monthly ad spend budgets with performance accountabili

tyCreative Strategy (Primary Focu

• s)Develop original ad angles, hooks, and messaging framewor
• ksWrite clear, high-converting creative briefs for designers and video edito
• rsLead UGC direction, including scripting, storytelling, and video concep
• tsContribute directly to ad concepting and campaign narrativ
• esContinuously test new creative ideas and iterate based on performan

cePerformance & Optimizati

• onAnalyze performance daily and make data-driven decisio
• nsIdentify winning creatives and scale them effective
• lyOptimize campaigns across audiences, creatives, and offe

rsCreative + Data Feedback Lo

• opUse data to refine messaging, angles, and storytelli
• ngUnderstand why creatives perform — not just what perfor
• msContinuously improve performance through creative iterati

onCollaboration & Ownersh

• ipWork closely with designers, editors, and internal tea
• msAlign campaigns with broader revenue and growth goa
• lsOperate with autonomy — owning outcomes, not just executi

on
Must-Have Requirements (Non-Negotiab

• le)3+ years running Facebook/Instagram ads at a high le
• velProven experience managing at least $10,000/month in ad spend (preferably significantly mo
• re)Experience handling multiple accounts (5+) simultaneou
• slyStrong hands-on involvement in creative strategy, includi
• ng:Ad concept
• ingCreative brief writ
• ingStorytelling for paid
• adsAbility to create ads that convert — not just launch campai
• gnsStrong command
• of:Meta Ads Mana
• gerFacebook Business Su
• itePixel tracking & conversion optimizat
• ionStrong copywriting skills — able to craft compelling hooks and messag

ing🚨 Important: Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this ro

le.
What Separates Top Candid

• atesStrong portfolio of winning ad creatives (UGC, static, vi
• deo)Clear ability to explain their role in creating high-performing
• adsDeep understanding of creative → offer → conversion
• flowExperience managing $50K–$250K+ monthly bud
• getsHands-on experience with UGC workflows and video produc
• tionUse of AI tools (e.g., ChatGPT) to improve creative ou

tput
What Success Looks

• LikeConsistently hitting or improving CPL, CPA, and ROAS ta
• rgetsLaunching and scaling campaigns quickly without sacrificing qu
• alityBringing fresh creative angles and testing ideas proact
• ivelyDriving measurable growth across multiple acc

ounts
Interview P

• rocessInitial Phone
• ScreenVideo Interview with Rec
• ruiterClient Int
• erviewOffer & Background Verifi

cation
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