Marketing & Communications
Rewrite and optimize existing web content on BlueCorona to increase the organization’s organic search visibility.
- Minimum Qualification:Bachelor
- Experience Level:Entry level
- Experience Length:2 years
- Rewrite and optimize existing web content on BlueCorona to increase the organization’s organic search visibility.
- Write new website content (landing pages, blog posts, case studies, infographics, etc.) on BlueCorona.
- Work closely with the Director of Marketing to maintain service and product messaging standards.
- Update existing sales and marketing assets as requested.
- Write Email, Ad, and Social Media copy as requested.
- Write compelling, error-free content that satisfies the information needs of target audiences.
- Adhere to strict quality standards for all copy produced.
- Adapt writing style and voice to Blue Corona’s brand, industry, audience, and preferences.
- Work closely with the Director of Marketing to understand our goals.
- Research on industry trends, terminology, and competitive landscape to demonstrate subject-matter expertise in your writing.
- Collaborate with Blue Corona’s sales and marketing teams on copy, as needed.
- At least three years of business writing experience, preferably writing web content. Agency experience highly preferred.
- 1-2 years of experience in the digital marketing industry, either in-house or in an agency setting.
- The ability to think holistically, seeing the big picture’ without neglecting the finer details.
- The ability to write persuasive copy.
- The ability to manage multiple projects simultaneously and meet tight deadlines.
- SEO copywriting experience is preferred.
- Strong understanding of how to write effective marketing copy for the web.
- Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc. and no tolerance for errors.
- Familiarity with marketing best practices is a plus.
- Exemplary organization and time management skills with the ability to handle multiple projects simultaneously
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