SOCIAL MEDIA HANDLER

JOB TITLE: SOCIAL MEDIA HANDLER

NATURE OF JOB: FULL TIME

SALARY:KSHS.25,000-35,000

JOB LOCATION: MOMBASA ROAD

DUTIES AND RESPONSIBILITIES

Content Creation & Management

• Plan, create, and publish engaging content across all social media platforms (Facebook, Instagram, TikTok, X/Twitter, LinkedIn, etc.).
• Shoot, edit, and post TikTok videos and other multimedia content to support brand awareness.
• Ensure all content aligns with the company’s brand voice and guidelines.
• Maintain a weekly and monthly content calendar.

Community Management

• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor online conversations and escalate issues where necessary.
• Build meaningful interactions that promote customer satisfaction and brand loyalty.

Marketing Support

• Work closely with the marketing department to execute digital marketing strategies and campaigns.
• Assist in planning and promoting events, product launches, and special offers via social media.
• Track performance of campaigns and suggest optimization ideas.

Analytics & Reporting

• Monitor social media insights, trends, and growth metrics.
• Prepare weekly or monthly reports on engagement, reach, and content performance.
• Recommend improvements based on data and industry best practices.

Brand Representation

• Stay updated on social media trends, content formats, and competitor activity.
• Ensure consistent brand messaging across all platforms.
• Proactively suggest innovative ideas that increase visibility and audience engagement.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Communication, Media Studies, Digital Marketing, or a related field
• 1–2 years experience in social media management or content creation (internship
• experience acceptable)
• Strong understanding of major social media platforms and their analytics tools
• Proven ability to create TikTok videos and other short-form content
• Excellent writing, communication, and interpersonal skills
• Basic graphic design or video editing skills are an added advantage