Social Media Marketing (SMM) Specialist

•  Develop and implement the company’s presence strategy across social media and digital channels (Facebook, Instagram, TikTok, etc.);
•  Create a content plan: posts, copy, visuals, stories, short videos, and graphics;
•  Produce engaging content: shoot videos on a smartphone and independently edit them when necessary;
•  Manage daily activity: publishing posts, moderating comments, and communicating with the audience;
•  Plan and launch social media advertising campaigns (Facebook Ads; TikTok Ads is a plus), including budgeting, target audience setup, and optimization;
•  Analyze KPIs and metrics (reach, engagement, clicks, conversions), prepare reports, and adjust the strategy accordingly;
•  Assign tasks to the designer and oversee the visual aspect of the content;
•  Collaborate with the marketing team, designers, contractors, and agencies;
•  Monitor social media trends, new platforms, and formats, and propose content improvements
•  Participate in content shoots and appear on camera for the company’s content, developing a personal presence on behalf of the brand.

Requirements:

•  Excellent command of French (strong written and spoken skills — mandatory);
•  Experience managing brand social media accounts or personal projects;
•  Understanding of visual storytelling and content marketing principles;
•  Skills in video shooting and editing (smartphone filming and basic editing tools);
•  Confident use of Facebook Ads, Meta Business Suite, TikTok Ads (a plus), and social media analytics tools;
•  Initiative, creativity, and proactiveness — ability to generate and execute ideas;
•  Strong sense of trends and engaging content;
•  Comfortable on camera — readiness to be the face of the brand, both filming and appearing in videos;
•  Ability to work independently and in a team, attention to detail, and adherence to deadlines.