TIKTOK CONTENT CREATOR

JOB TITLE: TIKTOK CONTENT CREATOR

NATURE OF JOB:FULL TIME

SALARY: KSHS.35,000 

JOB LOCATION: NAIROBI

DUTIES AND RESPONSIBILITIES

• Collaborate with the marketing team to develop TikTok content strategies aligned with overall brand objectives.
• Research trending content, hashtags, challenges, and viral formats to incorporate into campaigns.
• Plan and maintain a TikTok content calendar to ensure consistent posting and engagement.

• Conceptualize creative TikTok video ideas that resonate with the target audience.
• Script, storyboard, and plan short-form videos that effectively showcase products or services.
• Present products naturally and confidently on camera, highlighting features, benefits, and unique selling points.
• Incorporate storytelling techniques to make content engaging, informative, and shareable.

• Edit videos using basic video editing tools (e.g., CapCut, InShot, Adobe Premiere Rush) to produce polished, high-quality content.
• Add captions, effects, stickers, and other TikTok-native elements to enhance content engagement.
• Ensure all content aligns with brand aesthetic, tone, and visual guidelines.

• Continuously track TikTok trends, challenges, and popular content formats.
• Analyze competitor content to identify opportunities for innovation and differentiation.
• Respond to audience interactions on TikTok, fostering engagement and community growth.

• Monitor video performance metrics such as views, likes, shares, and follower growth.
• Generate insights from analytics to refine content strategies and improve reach and engagement.
• Recommend creative adjustments based on data-driven results and audience feedback.

• Work closely with the marketing, product, and design teams to ensure content is consistent with brand messaging.
• Participate in brainstorming sessions and creative workshops to generate new campaign ideas.
• Collaborate with other influencers or brand partners when needed to expand reach.

• Experiment with new formats, transitions, effects, and storytelling methods to keep content fresh and appealing.
• Suggest innovative campaigns, interactive content, or user-generated content initiatives.

• Diploma/Degree in Marketing, Communications, Media, Public Relations or related field is an added advantage.
• Proven experience in social media content creation, especially TikTok.
• Strong understanding of TikTok trends, algorithms, and audience engagement.
• Confident and natural on camera with excellent presentation skills.
• Creative mindset and ability to produce content that aligns with brand identity.
• Basic video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush).
• Strong communication and collaboration skills.

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.